Mr Anti-Google
MrNovember writes "Salon is
running a story on some guy named Daniel Brandt who they call "Mr. Anti-Google." Mr. Brandt runs a sort of anti-establishment database of citations called NameBase as well as Google Watch. He claims that Google's PageRank system is undemocratic primarily because it doesn't rank his NameBase information very highly. He also points out that Google maintains a log of all you've ever searched for associated with a long-term cookie. Google's system seems to work the best if you ask me but, on the other hand, link popularity may not provide the most intelligent top rankings."
First, a link to the article:0 8/29/googl e_watch/index.html
http://www.salon.com/tech/feature/2002/
(might be a space inserted in the URL by the browser submission, apologies)
Second, a quote from the article:
"Brandt sees this as Google's major flaw. "I'm not saying there aren't some sites that are more important that others, bu t in Google the sites that do well are the spammy sites, sites which have Google psyched out, and a lot of big sites, corporate headquarters' sites -- they show up before sites that criticize those companies.
In other words, Brandt recognizes that ther e has to be some order to Google's results, and that some sites might deserve to come up before others. He just disagrees with the way Google does it. In Brandt's ideal world, if you searched for "United Airlines," you would see untied.com -- a site crit i cal of United -- before you see United's page. And if you searched for Rumsfeld, you'd see NameBase's dossier on him before the Defense Department's site on the "The Honorabl e Donald Rumsfeld."
I must disagree with the ideal expressed here as Mr. Bran dt's. If I was searching for material on the Web about Donald Rumsfeld, I would rarely search for information critical of him *first*. If I was ego surfing on myself, I'd want to see my own material about me returned by Google, ahead of negative reviews and sites. I don't think that's an unfair way for Google to operate. While some of the issues Mr. Brandt raises might be valid, I do not feel that Google is required to promote or support Mr. Brandt's agenda over the agenda of the people and organizations Mr. Brandt chooses to focus on. M