The Return Of The Live Human Being

Metism writes: "The voice on the other end of the phone does not tell you to 'please listen carefully, as our menu options have changed'. E-mail inquiries do not pretend as though they were never sent. More and more companies are finding out that people actually want to interact with other real people, not pseudo-intelligent machines that can't respond to simple things like 'Hi, how are you?' Did pseudo-intelligent humans forget something so obvious? Companies like LivePerson help clients from large ISPs to small libraries communicate one-on-one with people via the web. Softroad takes the concept of live help one step further by allowing anyone, anywhere access to their live Internet surfers via SMS, 2-way pager, or other mobile device. There's nothing like human ingenuity when it comes to questions more complex than 'what's my balance?' or 'what's the weather in Miami?'. But are more companies going to listen?"

Comments

Did this years ago

[gmhowell]

We dropped our automatic phone attendant years ago. Those who are viewing this post with a colored dot next to my name know that I work for a doctor's office.

Ignoring all of the claptrap, we have three problems. First, old people. Second, dumb people. Third, poor people.

The first two have great difficulty in getting in touch via the menus. The last category still has rotary phones (I'm not sure if my grandfather who died in '93 ever had a touch tone phone. Just not available in that part of the county.) And these are the people who NEED to get through. The old person wants to know what the shooting pain in their left arm is, the dumb people want to know if it's bad that the festering wound from stepping on a nail three weeks ago is bad, and the poor people are usually only calling because that festering wound is causing their foot to fall off.

Then there is the other side of the coin: young, smart, rich. They WANT service. They don't want to deal with voice answering system hell. Basically, in my industry, nobody likes it.

So we ditched it. At the time, everyone was happy.

Problem is, like others have mentioned, human beings are expensive and error-prone in their own ways. Even with 15 phone lines (in a four doctor office) we still have times when all lines are 'lit' for hours. People complain about this. But when we mention the alternative (computer answerer) they quickly say that the wait wasn't too bad. (BTW, it's set up so that if no incoming lines are available, the pt. is told to call answering service. The answering service gets through 90% of the time. Other 10%, and they go straight to cell phone)

So my only question is: why did it take so freaking long for others to figure it out? Remember those 15 voice lines? Double that. That's how many lines we have in the various locations. I dropped our ILEC for a CLEC because I got tired of waiting on the stupid computer (that and getting 30 bills per month instead of one).

Business school story: Guy from a corporation in Baltimore came to speak to the class (marketing?) and said that these computer answering devices were the worst thing ever invented (this was '96-'97, BTW). He used to love 'em. But one day, he was at lunch with a colleague/customer. Customer complained about how long it took to get through the menu. Speaker said "What are you talking about? I just dial the direct number and..." Customer interupted "Here's my cell phone. Call the main number and try to get to your secretary". After ten minutes, the speaker finally got through. Instead of checking on messages, he told secretary "get some people together to ditch the phone system. The meeting will be in 30 minutes, as soon as I get back from lunch."

Well, duh!