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Finding the Right Software Publisher?

Posted by Cliff on from the needles-in-haystacks dept.

Ace905 asks: "I am a software developer looking to market my product, and after weeks of research and rejections I've come to a few conclusions that I hope are wrong; Software Publishers are looking almost exclusively for Game Software, To get big you have to already be big, and nobody comes to you even when you have a great product! I'm wondering if any other developers have similar experiences marketing their life's work? Are there any publishing companies that actively persue new developers? Where does a developer go to sell their cross-platform utility software? Your feedback is much appreciated!"

2 of 40 comments (clear)

  1. Why Not Start Small? by 4of12 · · Score: 5, Insightful

    like with a mail order business spun off a website with some demoware?

    Publish a couple of advertisements in magazines read by your target market.

    In the short term, burn your own CDs and get a local publishing house to create some glossy user manual and CD covers.

    --
    "Provided by the management for your protection."
  2. The Internet by RedWolves2 · · Score: 4, Insightful

    The internet! Set up a website that makes you lok like a huge company. Market your product so that it sells. Have a great Shopping cart system. And sell them CD's or downloads of your software.

    After you sell your product you can then bring around to the publishers and show them the success it is and why they should buy your product.