Slashdot Mirror
Finding the Right Software Publisher?
Ace905 asks: "I am a software developer looking to market my product, and after weeks of research and rejections I've come to a few conclusions that I hope are wrong; Software Publishers are looking almost exclusively for Game Software,
To get big you have to already be big,
and nobody comes to you even when you have a great product! I'm wondering if any other developers have similar experiences marketing their life's work? Are there any publishing companies that actively persue new developers? Where does a developer go to sell their cross-platform utility software? Your feedback is much appreciated!"
like with a mail order business spun off a website with some demoware?
Publish a couple of advertisements in magazines read by your target market.
In the short term, burn your own CDs and get a local publishing house to create some glossy user manual and CD covers.
"Provided by the management for your protection."
The internet! Set up a website that makes you lok like a huge company. Market your product so that it sells. Have a great Shopping cart system. And sell them CD's or downloads of your software.
After you sell your product you can then bring around to the publishers and show them the success it is and why they should buy your product.
Uhm. There's one link in the entire story. That one might just be it...
Tomorrow will be cancelled due to lack of interest
Why don't you give it away under the GPL? That way, none of your customers will have to pay for it, and they'll be more likely to use your product. Also, some of them might help you improve on it. It's a win-win situation!
Karma: Good (despite my invention of the Karma: sig)
Why not just put it up on sourceforge? Really, if you want to have any hope whatsoever of selling a single copy of your software, it better be damn good. Your average user is quite satisfied with existing software and has no need for new one.
Since you can't afford the expensive marketing that would persuade people into thinking that they need your software, user feedback could be a precious help in getting your wares to meet the user demands in that particular field. You've been rather vague in the article, so I'm making some educated guesses here, namely that you've been developing this using a "cathedral" model where the software is your work and not many people actually get to see it until it's released.
I think you would help yourself better by revealing a few more details about your product so we could write better informed comments on your article. What with the huge amount of slashdot users reading this article, you'd be getting more advertising than you could ever afford, and free of charge as well.
Good luck with your product though! Hope you succeed where many others have failed.
If your work is any good whatsoever, talk to Ambrosia Software (www.ambrosiaSW.com).
In addition to Mac Software they also publish Windows products now. The only catch is they have a reputation for great quality work, so if yours isnt. I don't see them being interested.
When my business partner and I faced this issue ten years ago, the conclusion we came to was that we would need to publish ourselves. This was after I worked both in retail software and for a software publisher, and discovered how hosed you can get by having an unscrupulous publisher.
If you want any advice about self-publishing, or what to watch out for in publishers, I'd be happy to chat with you. E-mail me.
-- There is no truth. There is only Perception. To Percieve is to Exist.
I'd probably add ``GNU/'' in front of it, and let RMS do your publishing...
Karma: Marginal (mostly due to the border around the website)
Steve,
I do appreciate the huge audience and the support, but getting answers was much more important to me than having a Slashdot Story rejected.
The name of my company is SolidBlue Software Inc, and our product is SolidBlue Spam Interceptor.
http://www.si20.com
At the moment we are targeting end-users on the Internet, we have gone through OSDN advertising, Google Advertising and are doing quite a bit of research on people looking for answers to Spam. Obviously we are not spamming people, that avenue is right out of the question.
We have released a free, Shareware version and charge for the upgrade, + the Service of our Authentication System.
What we offer for free, which I personally believe is much more important, is Support to all users. In my opinion that and a free product will get us much farther than a completely open product and paid-for support alone.
We really want to move into targeting Businesses and finding a Distributor that has an established marketing channel. This has been our largest hurdle. Kaspersky, McAffee, Norton and a lot of other potential OEM buyers have actually turned us down with a full working product to persue development of their own product - based entirely on our small market share.
I hope that's enough information, and everybodies feedback is appreciated!
Ace
Every one of your assumptions is wrong. First of all the software works with all mail clients, and the web site has information on working specifically with Mozilla as well as Outlook.
The software makes it *impossible* to receive spam using an authentication system. Using filters the spam never gets to their mailbox and doesn't have to be read.
What is your understanding of Mail Filters or the Mail Filter market, do you have any working knowledge of the potential of this type of software? Are you aware that every major Anti-Virus company is moving into this exact market?
Ace
Comment removed based on user account deletion
I'm a developer gone marketing minion, so let me offer some semi-informed advice. From what I've read, it sounds like you've gone at this a bit backwards. Product marketing starts before you build software, not after. It's part of the process for developing your requirements -- finding out about your users. (Yes, I know. Here on slashdot marketing == advertising. Not so.)
I've read in one of your comments that you tried selling to larger software companies, which is an excellent idea. Unfortunately, companies don't tend to want to buy products unless they have an established market already -- basically, unless they've proven themselves. It's risk mitigation. Even if they're building it themselves, they won't invest in you unless you can prove that your solution has an established market. I'm dealing with the exact same situation for one of the product lines at my company -- trying to make money by aiming to sell the technology is a very risky strategy. When it works out, it's great, but don't count on it.
What you need to do -- and maybe you've done some of this -- is research your market. Are you selling to home users or businesses? Both is not a good answer -- yes, both could use it, but you don't have the resources to market to both, and both have different needs that you have to account for. What's the level of technical expertise in your market? Where do they learn about new software? Do they download shareware? From where? Did they ever pay for it and why? Do they even perceive spam as a problem? Enough of a problem to spend money on? Have they used tools to help with spam, what are they and what do they like/dislike about them? Are they capable and willing to configure the filters themselves, or do they need something that will do it for them?
The toughest part of this is finding the right people to talk to. And I mean talk. Preferably in person, or on the phone. You want to give your potential end-user the ability to mention things to you that you may not of thought of, or may have assumed differently about them. Doing this will require some creativity. Without knowing more about who you're aiming at, it's hard to give suggestions as to how to do this. The more people you can talk with, the better. One person is a market, but not a very profitable one.
Don't try to be everything to everyone. It's expensive to develop that way, and nearly impossible to market that way. You may have a small technological niche, but you should also have a very targeted set of end-users as well.
Once you have the answers to these, you can start figuring out how to take your product to market. If you're aiming at slashdotters, then perhaps open-sourcing the product makes sense. (Nothing against open source, but I don't think that's your best option.) If your aiming a specific set of home users, where do they get their software from? Perhaps you can uncover particular publishers that way, or improve your listing on sites like tucows or cnet, or wherever. Perhaps you'll find that your target end-users don't even see spam as a problem -- so you'll either have to dump the product, find a different market and re-tune, or start making them more aware of the issue.
Developers, myself included, tend to ignore the sales side of business. Good technology seems like it should sell itself. But it doesn't.
Best of luck.
I can spell. I just can't type.
"I'm a developer gone marketing minion, so let me offer some semi-informed advice. From what I've read, it sounds like you've gone at this a bit backwards. Product marketing starts before you build software,. . . "
If ID software followed your advice, there never would have been a Doom.
If Linus had followed your advice, there would be no Linux.
If Bill had followed your advice, there would be no Microsoft.(like them or not, they are successfull)
Sometime you have to do what you believe in, and run with it. Ask any successfull inventor/creator.
The Kruger Dunning explains most post on