Online Marketing for an Indie Band?

nometa asks: "I'm working with an indie band, and despite excellent reviews, a great album (produced by Sylvia Massey of Tool fame), and excited responses by crowds whenever we play, it seems near-impossible to get past the 'gate-keepers' of the music industry. Majors (and several indies, sadly) don't see a pretty boy band, push for fluffy singles over good songs, and generally act like they still have clue about what people want. We've had great success, however, on our websites selling CDs and pulling in new fans, and would like to push online music marketing further. Do any Slashdot readers have suggestions for pushing our music out further online?" We all know the problem with today's music industry, this is not the place for that horse-pill. Instead let's focus on how an independent music group can go out there and make it on their own, and do so using existing technology (including the Internet), to its best potential. So what suggestions do you have for young, aspiring bands who want to make their music, and not sell their soul in the process?