Targeted Advertising Using Digital Set-Top Boxes

Posted by timothy on Monday September 9, 2002 @08:31PM from the every-home-a-target dept.

Moonshine writes: "Interesting story at TVTechnology regarding targeted advertising using new techology. Seems like all set-top boxes have a unique ID and they can send a code to any given one to change the channel for the period of the targeted ad and the viewer is none the wiser. What about privacy...well: Invidi says its system is designed to assure privacy. 'The system never knows what the viewer is watching since the headend never knows specifics about what the set-top box is doing,' said Anderson. 'And we never associate the set-top box address with a physical home address.'"

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Re:WAR on IRAQ! by Anonymous Coward · 2002-09-09 20:42 · Score: -1, Troll

What happened December 7th? Did your gay lover leave you or something?
definition of patriotism by Anonymous Coward · 2002-09-09 20:44 · Score: -1, Troll

Pronunciation: 'pA-trE-&-"ti-z&m, chiefly British 'pa-
Function: noun
Date: circa 1726
: love for or devotion to one's country

Do we see anything in the style of 'Follow a small group around the president who will put the world in danger of WW3 by attacking Iraq ?'
Americans : please love your nation and tell your president and his group of neo-conservatists to *f* off.