Europe Net Users Now Outnumber US/Canada
palefish writes "From
this article in the
Media Guardian: According to Irish-based industry monitor Nua.com, Europe has almost 186 million users, while Canada and the US register 182 million. The difference may not seem substantial, but Europe is still a growing market. I've always thought of Europe as lagging somewhat behind the States in the internet uptake stakes (probably because some of our telecoms companies are yet to
understand the internet). So, I don't know about you lot, but this statistic came as a bit of a surprise to me."
Something to bear in mind is that Europe is far less homogenous than the US when it comes to adoption of new tech (and a great many other things as well, I might add). Generally speaking, northern Europe has been on par with the US in internet use since years back, whereas southern Europe is just picking up speed.
This, and the mere fact that the population base of Europe is larger than that of the US means that with time, as the market saturates, Europeans will certainly outnumber Americans (from the US anyway) on the net.
Since Europe is still larger than the Gringo-land by a fair amount, a somewhat smaller per-capita net usage stat will put the total number of users ahead of the US. Its still only in small countries with a concerted effort to push the internet that net usage per-capita tops the US. And that may only be in broadband - I don't remember off the top of my head.
The US, between immigration and a rebounding birth-rate, will outstrip the population of Europe before 2050, if current trends hold. But net usage should be around 99% by then throughout the developed world.
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You probably have a US-based webpage, which would account for the number of hits coming from the US. If that's the instrument I would use to measure net population, I'd have to assume that Internet users are composed of nearly 100% Germans, cause the hits on my German site are nearly all from Germany.
So, theoretically, each of those super-wealthy types could buy higher tech gadgets than the rest, but in terms of consumer electronics, the hyperluxury set really don't set the pace for economies of scale.
You also may have a lower gross income than the typical American, but your discretionary spending money is probably comparable. The rest of your comment largely holds - that it's a matter of spending priorities.