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Product Placement in Online Gaming

Posted by ryuzaki0 on from the mcdonalds-inside dept.

ceejayoz writes "MSNBC/Reuters has an article about product placement in 'The Sims Online'. EA has made a multimillion dollar deal with Intel and McDonalds to include 'Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor' and 'a McDonald's kiosk and ... the company's branded food' in the game."

1 of 374 comments (clear)

  1. This is nowhere NEAR the first time by Matey-O · · Score: 4, Informative

    Last year Sobe had a 'vendo' in Munch's oddysee...gave you back your health. (What about truth in advertising?)

    I'm 90% certain the Atari 2600 E.T. game had Reeses Pieces in it. (E.T. was supposed to be caught with M&M's, but Speilberg couldn't get the rights. Boy was THAT a bonehead move!)

    --
    "Draco dormiens nunquam titillandus."