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Product Placement in Online Gaming

Posted by ryuzaki0 on from the mcdonalds-inside dept.

ceejayoz writes "MSNBC/Reuters has an article about product placement in 'The Sims Online'. EA has made a multimillion dollar deal with Intel and McDonalds to include 'Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor' and 'a McDonald's kiosk and ... the company's branded food' in the game."

3 of 374 comments (clear)

  1. The real question is by Istealmymusic · · Score: 1, Offtopic

    Can I download a pizza from my laptop?

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    "The lesson to be learned is not to take the comments on slashdot too literally." --Vinnie Falco, BearShare
  2. Re:I wondered... by cscx · · Score: 1, Offtopic

    Well, AMD once put the Intel Jingle on a board... Oh wait...

  3. Re:What to do with the extra ad money? by Shanep · · Score: 1, Offtopic

    Sorry.

    You have to admit, it can be pretty hard around here telling the difference between the sarcastic (usually me), the stupid and the trolls.

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