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Product Placement in Online Gaming

Posted by ryuzaki0 on from the mcdonalds-inside dept.

ceejayoz writes "MSNBC/Reuters has an article about product placement in 'The Sims Online'. EA has made a multimillion dollar deal with Intel and McDonalds to include 'Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor' and 'a McDonald's kiosk and ... the company's branded food' in the game."

2 of 374 comments (clear)

  1. Mc Donalds Coffee Suit by trelanexiph · · Score: 1, Troll

    Mc Donalds has for years kept coffee overly hot bceause it keeps LONGER, that means fewer thrown away half pots of coffee, and thus more profit. This woman was not the first to sue McDonalds, she was just the first to clean up on it. The jury saw a case of a Corporation simply feeling that more money would be saved on coffee than spent in litigation of neglect cases. Yeah the amount was excessive, but the fact that the coffee was served too hot for suspect reasons is why the price attached to it is what it was.

  2. Re:Wait... by toupsie · · Score: 1, Troll
    Because "If you don't want to look at ads, don't buy the game." won't soon apply since adds will be everywhere, and unless you want a Ted K. type shack to live in, you'll have BigMac's floating around your head as you walk through the mall.

    There are a lot of things our eyes are offended by in America. If you visit NYC or most major US cities, you will see it everyday at the extremes--nothing like seeing a naked man in your foyer dry humping the unclaimed yellow pages at 3am...much worse than any ad I have ever seen. What's so vile about ads? Are you afraid that you will lose control and run out and buy something? If so, just close your eyes, cup your hands over your ears and shout out,"Nah, Nah, Nah, I'm not hearing you, Nah, Nah, Nah" when those pesky ads pop up.

    Skip the Ted K. shack. The Amish community might be a better solution than hanging out in the wilds of Montana for you. Seems like you need some tranquility.

    That is, if Mozilla is still legal to use post Palladium.

    Whoa! Get a Mac and calm down there. You can run Mozilla on it. Don't worry, big bad Bill Gates won't be able to get you if you use a Mac.

    --
    Strange women lying in ponds distributing swords is no basis for a system of government.