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Advertising on a Free Wireless Network?

Posted by Cliff on from the anything-to-grab-those-eyeballs dept.

Mischievous0ne asks: "I had an idea yesterday, and I wanted to run it past the Slashdotcommunity. Would you use a honeypot (free wireless access point) that covered a large downtown area (3-4 blocks of restaurants, coffee bars, an iceskating rink, a small park, and general hangout) if you had to have a framed banner ad at the top of every page you visited while on the network? Do advertisers still pay for banner ads? Are banner ads, effective? I live in a college town in Indiana, and I know there are wireless users here, but the campus wireless network is severly limited. I'm also not sure how people would react to the banner ad space in exchange for free access."

4 of 400 comments (clear)

  1. Re:is this a joke? by Jacer · · Score: 3, Funny

    i thought it was 5. go bankrupt

    --
    --fetch daddy's blue fright wig, i must be handsome when i release my rage
  2. Re:honeypot? by God!+Awful · · Score: 3, Funny


    No. honeypot != free wireless access point
    Nah, this'd be great. Setup a honeypot server that offers free wireless web access. Then when someone tries to hack you and you go after them, you're guaranteed to find them within a 3 block radius.

    -a

    --
    How to rationalize theft.
  3. Maximize Shareholder Value by the+red+pen · · Score: 5, Funny
    It sounds like you have the out of the box thinking to be a next-generation player. You need to skate where the puck is going to be and I have to say, it's going to be harder than nailing Jell-O the the wall.

    Above all, you need to maximize synergies to develop a strategic go-forward plan to be first to market in the opportunity space. Focus on synthesizing a world-class, robust, scalable solution using best-of-breed technologies. You need to capture eyeballs if you're going to drive revenue generation; you need to get the public to drink the Kool-Aid.

    Develop a leveraged business model and have a fully-realized exit strategy.

    1. Re:Maximize Shareholder Value by mttlg · · Score: 4, Funny
      Develop a leveraged business model and have a fully-realized exit strategy.

      Whoa there, don't get so far ahead of yourself that you move the goal posts out of the ballpark and lose sight of the big picture. There's a whole knowledge base of lessons learned out there to use for value-added synergy, so there's no need to risk getting left out of the loop by thinking too far outside the box.

      The bottom line is this: for your core business, you'll need a results-driven, client-focused game plan if you want to take the fast track to a win-win situation. You must have it in your mindset to push the envelope and be proactive in the pursuit of a total quality 100% solution that goes the extra mile in customer satisfaction. However, even with a best practice center of excellence, you'll still have to play hardball at the end of the day if you want to keep up with the movers and shakers.

      I think I'm getting a little off-track here, let's take this offline; I'll touch base with you later to pencil in a time when we can revisit this issue and put this one to bed.