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Advertising on a Free Wireless Network?

Mischievous0ne asks: "I had an idea yesterday, and I wanted to run it past the Slashdotcommunity. Would you use a honeypot (free wireless access point) that covered a large downtown area (3-4 blocks of restaurants, coffee bars, an iceskating rink, a small park, and general hangout) if you had to have a framed banner ad at the top of every page you visited while on the network? Do advertisers still pay for banner ads? Are banner ads, effective? I live in a college town in Indiana, and I know there are wireless users here, but the campus wireless network is severly limited. I'm also not sure how people would react to the banner ad space in exchange for free access."

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  1. Maximize Shareholder Value by the+red+pen · · Score: 5, Funny
    It sounds like you have the out of the box thinking to be a next-generation player. You need to skate where the puck is going to be and I have to say, it's going to be harder than nailing Jell-O the the wall.

    Above all, you need to maximize synergies to develop a strategic go-forward plan to be first to market in the opportunity space. Focus on synthesizing a world-class, robust, scalable solution using best-of-breed technologies. You need to capture eyeballs if you're going to drive revenue generation; you need to get the public to drink the Kool-Aid.

    Develop a leveraged business model and have a fully-realized exit strategy.