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Drink Pepsi, Go to Space?

Posted by michael on from the be-like-mike dept.

Kayaker writes "According to an article on AdAge.com, Pepsi is considering a new promotion contest that would include a ride on the Russian Soyuz space taxi. Maybe Pepsi is better than Coke?"

4 of 336 comments (clear)

  1. Does pepsi keep their promises? by lingqi · · Score: 5, Interesting

    what happened to tha harrier jet they promised to the pepsi drinkers a little while back? it was supposed to be a bargain (if you bought 10 million dollars worth of pepsi, i think), but i don't remember if anyone actually got it.

    --

    My life in the land of the rising sun.

    1. Re:Does pepsi keep their promises? by delfstrom · · Score: 5, Informative
      The full true story of the Harrier jet is on the Urban Legends refrence pages at http://www.snopes.com/business/deals/pepsijet.htm
      "Enter John Leonard, a 21-year-old business student. Upon seeing that commercial and discovering he could purchase individual Pepsi points from the company for 10 each, he set about to get himself a Harrier at an unbelievable bargain rate.
      On 28 March 1996, Leonard forked over 15 original points plus a check for $700,008.50 raised from five investors for the remaining 6,999,985 points "plus shipping and handling" and demanded his jet. Pepsi laughed off the claim, pointing out the Harrier had never been offered in the Pepsi Points catalogue and was just in the commercial to provide a humorous completion to the piece."
      In August 1999, the New York judge upheld Pepsi's case. "No objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet," U.S. District Judge Kimba Wood said.
    2. Re:Does pepsi keep their promises? by torinth · · Score: 5, Funny

      Bart ended up getting the elephant but decided to give it up in the end, returning the family to the status quo for next week.

  2. Talk about the wrong market... by Zathrus · · Score: 5, Insightful

    Does it strike anyone else that the people least likely to be fit enough to travel to space are also the ones who guzzle tons of soft drinks?

    And yes, I almost certainly fit into that group too.