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Declaring The Death of Metatags

Posted by ryuzaki0 on from the few-bad-apples-spoiled-the-barrel dept.

theduck writes "Andrew Goodman of Traffick.com pleaded for someone to announce the end of metatags (at least with respect to trying to skeeve good search engine ranking). and Danny Sullivan, Editor of The SearchEngineReport obliged. Personally, I've resisted using them for years, but convincing clients that they're not worth the effort has always been difficult. Does anyone (except porn sites) actually use them anymore?"

6 of 317 comments (clear)

  1. what about the w3c ? by stud9920 · · Score: 4, Informative
    Does anyone (except porn sites) actually use them anymore ?
    What about the w3c ? To be fully compliant, with no warning whatsoever, with html 4.01 transitional, I had to add this line to my pages :

    <META http-equiv="Content-Type" Content="text/html; charset=us-ascii">

    But I guess that slashcode is not the w3c 's best friend
  2. not all meta tags by self+assembled+struc · · Score: 4, Informative

    they're only talking about the KEYWORD one.

    the description tag is still used to display a blurb about your site in many search engines.

    and then there's the always-fun meta refresh tag.

  3. Re:redirects/refreshes? by larien · · Score: 4, Informative
    Use url rewriting for redirects, it saves on HTTP transactions.
    Yup, they're great, except when you don't have control of the web site, i.e. you're using a web server provider. In that case, a META tag is your only choice. Well, there is Javascript, but the META tag is more generic.
  4. No discussion on Meta Tags is complete without... by Carnage4Life · · Score: 5, Informative

    ... a reference to the awesome Meta Crap article which highlights very clearly the problems with relying on <META> tags for useful information.

  5. Once for redirects... Still for Smart Tags by Dr.+Transparent · · Score: 4, Informative

    The only thing I ever used meta tags for (at least since the advent of Google as the search engine of choice for the majority of Web users) was for redirects. But that only works if browsers support the redirect and if the user doesn't press stop or back, etc. Thus for redirecting users I use PHP's HTTP header redirect and equivalent in ASP.

    That said there is one meta tag that we all need:
    <meta name="MSSmartTagsPreventParsing" content="true" />

  6. Re:Images described by using the "keywords" meta t by migurski · · Score: 4, Informative

    That's what the ALT attrbute is for: text that is parsed by robots and search engines in place of the image.