Apple Won't Be At Macworld Boston
analog_line writes "Apple apparently is none too pleased about the decision to move Macworld to Boston from New York in 2004. So much so that they have said that they 'will not be participating in Macworld Boston.' They are also considering pulling out of Macworld New York 2003, though they say they will be at Macworld San Francisco."
If Apple won't be at MW2004, then we can safely assume that no new PPCs will be showing up in the Apple lineup. Because if they were, Steve Jobs would NOT BE ABLE TO RESIST announcing it there.
I wouldn't be surprised if Apple were trying to break from the pattern of announcing all their new shit at conferences (MW, SIGGRAPH, etc). That leads to too much speculation.
But what do I know. I'm just looking for anonymous gay sex.
Well, my take on it is that perhaps Apple needs to keep spending money on their "Switch" campaign which seems largely targeted toward newbies.
Newbies don't go to MacWorld (generally speaking) or any other trade show for that matter.
This paralells your link that Apple isn't doing so well.
I believe that this is not quite what it seems. If Apple were that opposed to a move to Boston, they would have communicated that to IDG quite a while ago and the move would not have occured.
Something financial/political is behind this. I believe that the amount of good publicity that will be generated by a return to their roots in Boston (The City of Boston is even spending money to publicize the return) far outweighs their leaving NYC.
The Macintosh debuted here in Boston, as did all of Apple's cutting edge technologies - Hypercard, the Newton, etc. While the temporary relocation to NY was important to help strengthen Apple's credibility amongst their media (broadcast and print) customers a return to Boston is equally important.
Remember the rumors that Apple was contemplating moving their West coast outing to LA for that reason.
Apple still has strong educational and bio-tech/research links here as well as a mature media industry that resides here - Boston has long had the reputation of being the place where you get your start in print/ film/video production and the place where people come to after they've established themselves to set up their own independant companies.
So, I say, wait a bit. Let the politics unfold. If you want Macworld to return to Boston with Apple's support - let your voice be heard. Compose a well reasoned letter as to why they should return to Boston. Snail mail may be best way to get your message heard, maybe not. But remember that Steve Job's baby had its coming out party here and that Boston knows how to put on a damn good show!
McHummer
Actor/Macintosh Specialist
I'll have grounds
More relative than this: the play's the thing
Wherein I'll catch the conscience of the king.
Hamlet. Act ii. Scene 2
Hit your lines and say your marks. - Lee Marvin
Everyone and their brother knew that Boston was lobbying hard for MacWorld and that IDG was all for it. Apple certainly DID know before the deal was inked and they didn't say a word. BUT this way, Steve gets to show us all how powerful he is.
This is a classic, "I'm gonna take my ball and go home." I suspect little Stevie Jobs said those exact words many times.
"The words of the prophets are written on the Slashdot walls."