Direct Marketers Association Asks To Be Regulated

alanjstr writes "Recognizing that with all the spam out there, the legitimate messages don't get through, the Direct Marketers Association (DMA) has decided that they will no longer oppose federal anti-spam legislation, but that forged headers should be illegal."

Comments

How ironic!

[SexyKellyOsbourne]

There's no denying the pernicious influence of spam, which is so terrible that it seems plausible that even the DMA wants to put an end to it.

However, if you read the article, all they're trying to do is water down the existing bills in Congress!

But, Cerasale said, a federal requirement that consumers "opt in" instead of "opt out" of bulk e-mail is unacceptable. "We think the opt-in creates a true noneconomic model," Cerasale said. "We don't believe you get a viable economic model in opt-in."

Hell hasn't frozen over, and enemies of spam should still be enemies of the DMA!

Re:opt in by reference

[cdf12345]

This happens way too much,
what should be written into law is that they must tell you which partner they got your info from