Registrar Told To Stop Direct-Mail Scare-Tactics

kiwimate writes "This article says the Domain Registry of Europe has been ordered by the Advertising Standards Authority to cease and desist on a direct mail campaign that was "distressing and intimdating to recipients" and "misleadingly exaggerated the importance and status of its content". The letter suggested that domain names should be renewed at least 30 days before they expired, and gave recipients an easy option of renewing through the DR of E. Having had to deal with this from an almost identically named company in America, the quoted phrases don't seem nearly as sneaky and dirty as some I've seen, but it's good to see a precedent."