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Delivering Software, Electronically?
zpengo asks: "I'm trying to find the best way to implement a large-scale Electronic Software Delivery (ESD) service for my software company. I've been able to find very little information online (after weeks of research) so I must take it to America's best and brightest. Have you ever worked with ESD on a higher than plain-vanilla FTP level, and if so, what did you learn from it? When do you consider the product 'delivered'? Was it worth it? (I'm planning to put together a public domain whitepaper on the subject with the information I gather, to help fill in the gaps I found while researching online)."
When do you consider the product 'delivered'?
When it's available on Kazaa?
I've been able to find very little information online (after weeks of research) so I must take it to America's best and brightest.
Um, this is Slashdot, dude...
If you celebrate Xmas, befriend me (538
What software, which audience, which principles? It makes a difference whether you are building ESD like tucows or for a special product for a special market - for example. It might be possible for you to get some real information out from here, but you will have to tell more. Don't be scared, if someone wants to look up your company, he is already well capable of doing it :)
Always make sure you're wearing one of those wrist-strap thingies.
My business is software configuration management. Electronic software delivery is a critical part of many solutions. Typically we use a web site. The system has access control, software submital, notification, approvals at various levels, retrieval based on approval level, and logging.
For examply, only users identified as Development can submit software. At that point Software Configuration Management is notified to reproduce the software (can SCM build the same binaries as the developers?) SCM retrieves the software from the web site. Once SCM approves the software, Test is notified.
Test retrieves the software and puts it through its paces. If it passes Test grants its approval through the web site. Otherwise the software fails and Test provides a URL explaining the problems. And on...
At any point program management can see the state of the software in its track to customer delivery. PM has override ability to approve software for customer delivery even if it has, for example, failed testing.
The web site makes it easy to access. Access control and approval manage the software delivery process. Notification keeps everyone on the ball. And logging provides CYA - and has covered my butt on numerous occasions.
My boss particularly loves to be sitting in a Change Control Meeting and hear the development manager say, "The software's been delivered to SCM. We're waiting on them." And he can say with confidence, "Not yet it hasn't."
I developed (insert plug here-http://payloadz.com)
We do about 5,000 transactions per month.
Our method is this (note, this is after 5 iterations of delivery systems- all of which had issues):
- When a customer pays, we create a unique copy of the purchased product and place it in a queue directy for download. This unique file is prefixed with the customers transaction ID, so
"filename.zip" becomes "a1dys3ad4a-filename.zip"
We then provide a direct link to the file. We also send this direct link in an email to the person.
After 48 hours the file is deleted. after which time, the customer must request more downloads from the merchant.
We tried many other methods but there always arose a browser/platform issue. The ONLY reliable method has been to provide a direct link to the file for download.
It can create server load and file storage issues if you have a large scale site.
Hope that helps, feel free to contact me off list.
It's also similar to the way F-Prot Antivirus is delivered.
Basically each customer gets a login for the web site and can download from there. It avoids serial generators and cracks because you can't just download the shareware and then apply a crack. The only people who even get the opportunity to download the software are those who have paid so it's less likely (but still inevitable) that they will give it away, share it on kazaa, etc.
Kagi has a lot of experience with this. Check them out.
-John
Do you want to deliver upgrades or patches?
Do you want to tie your system into a point of sale mechanism?
Are you worried about security? (you should be)
What security mechanisms are you able to implement?
How many people will download your software each day? Each hour? How many do you expect to do so next year?
What platforms will your target audience be running?
I could go on and on....but my point is that you cannot go to anyone, even "America's Best and Brightest" (whereever they are) and ask for a one-size-fits-all solution to a software delivery system - even if you do have a fancy buzzword like ESD to make it sound sort of sexy.
You first step here (AS ALWAYS) is to define your specifications. You can *start* with the questions above but if you haven't thought of 4 times that many yourself in your specs then you don't really know what you want... and hence can be offered no real solution.
----- In Your Cubicle No One Can Hear You Scream...
I am currently adding ESD capability to my eCommerce software, so that I can deliver electronic goods to customers.
The approach I am looking at is one where after payment has been accepted, the user gets a secure account where they can download the files they have a valid licence for, and the file is passed through a script which checks that the user has authenticated properly. This means they cannot simply post a URL to allow everyone access to the file.
In order to authenticate, and so that they can download this file again at a later date (maybe their hard disk blew up or whatever), they must enter a random 4 digits of the credit card used to purchase the file. This means they would not simply post a username/password and allow everyone access to their account.
When they receive the file it will be archived. When they unarchive the file, the custom unarchiver will request authorisation from my server, informing me they have the file, and what the md5 hash is. This confirms to me they have a valid file and helps against credit card refunds.
Inside the archive, I will look for ways to have unique ID's hidden inside various files, so I can then track the file's owner should it appear on any file sharing sites/networks. This doesnt have to be done in realtime, you can prepare 1000 files in advance and assign them to customers. I will look to write into the EULA a clause that states it is their sole responsibility to keep the file and contents secure, and that any lost sales will be charged to them if it could be proven they were neglegent in securing their computer/network.
I think that the above will be a good set of measures to take. Of course, it all depends on how important/valuable your software is.
Remember, if someone is really persistant, they will find away to share your files without detection. So things like great customer service, and value add will be your biggest help in keeping your customers loyal to you.
Don't forget that once you have distributed your software over the Internet to an untrustworthy, evil user, s/he is going to give it away for free. S/he is going to start buring illegal copies of the software he downloaded for all his friends and will probably download it right into his P2P upload directory.
After the Electronic Software Delivery (ESD) is complete, the user has to get through the EULA so he can install it.
Just who are you going to get to write that EULA?
Might I humbly suggest,
http://www.evil-lawyers-who-write-eulas.com
These guys specialize in incomprehensible leagaleze and by the time they are done, your EULA will stand a proud 250 lines long and allow you to have your way with both the user of your software and his/her computer.
Good Luck!@