Moving to Mac Made Easy

Jaguar777 writes "According to an article on CNET, Apple has a new weapon in its campaign to woo PC users: a $59 piece of software that makes the switch to Macintosh easier. Detto Technologies has started selling Move2Mac, a combination of software and a custom USB cable that helps PC users move many of their files, settings and even background pictures to a new Mac running Mac OS X 10.2. Sounds nice. Is there anything like this in the works for the penguin masses?" Detto has had software to move settings from one PC to another; Apple requested them to make it to move from a PC to a Mac, and will carry it in their retail stores.

Comments

Great

[Hi_2k]

Now, get me one for linux that also includes a good windows emulator. But, more to the point, the problem has never been ease of use or cusomisibility, but a lack of specilized software that has hurt both mac and linux as a desktop OS. Just getting the neat wallpapers over wolnt convert many people. Still, a step in the direction of instant easy access to all data.

Re:Great

[feldsteins]

...but a lack of specilized software...

Specialized software is just that: specialized. Thus not widely used so I don't think there is much to be learned there.

I think what this company is doing is very smart. Ordinary people do agonize over this issue. "New computer? What will I do with my old stuff?" Even when they got a new machine many of these people never moved their documents over because they didn't know how. They end up having a "legacy box" sitting there which only gets used for Quicken (version 2 possibly) or some such thing. Migrating data is a huge worry for average folks.

And that's going from a Windows box to another! This product just greases the wheels - it's one less thing for the reluctang buyer to worry about so they can go ahead and make the purchase they want. Smart.

My guess, however, would be that the product itself is an utter waste of time for anyone who knows the difference between applications and documents, where each can typically be found, and who knows how to use removable storage media of any kind.

That is to say, millions of people will love it.

Make it free

[dhardman]

If I were Apple (which I am not) I'd have this bundled with 10.2 and promote the living daylights out of it. This is the type of tool that PC users have been waiting for. This is one of those rare software applications that would be worth it's weight in gold to the OS company to take under it's corporate wing.

Re:All my files?

[sirinek]

If you are writing custom scripts to do stuff like connect to servers automatically on bootup, then you are not in the majority of users who dont know how to move their stuff over from one computer to another, and are not one of the people being targeted with this product.

Re:I won't move to Mac. Make Mac move to me

[andy_geek]

I think you're mistaken on this. Yes, your hard-earned 1000 quid went into that box, but we both know it'll be obselete within a year (oh, quit moaning: it's true!). Computer buyers are becoming savvy enough to know this (I know, not ALL of them, but many of them). Therefore, I don't think it's a stretch that some people will think: "Hmm, I gotta blow a buttload of money on an item that'll last me about as long as an ice cream sandwich - how about I get one that does stuff better, looks better, and doesn't crash?" No, we're not talking about scads of people using this logic, but some do. Apple is beyond trying to win back substantial marketshare from WinTel (face it, they lost), but modest gains are suitable, and the types of users who might think this way are precisely the people Apple wants as a user community.

I am certain Apple is happy to have an idiot like me pontificating about what THEY want. :)

You're not thinking like a 'user'

[splateagle]

judging by the posts so far most of you are missing the point here: this isn't aimed at those of us who could cope with the (ahem) complexities of copying files onto a CDR, it's aimed at Mr. and Mrs. Joe User - people who just want their computer to work, but bought a Windozer first time 'round.

These people are Apple's target audience with the whole Switch campaign (of which this gizmo is a devlopment). Chances are that if you're the kind of user who can do this for yourself (and lets face it copying files ain't rocket science) you'll already have made the switch (assuming you're not a: happy with what you've got and/or b: convinced that the hardware is too expensive... but I'm not going *there*)

Re:How about....

[Daniel Dvorkin]

They drop the priced 50%, they go from generally decent profits and occasional losses to big losses all the time. Sales would go up, but not fast enough to get them out of the rut they were in during the Amelio days -- they were selling lots of machines and had a viable long-term stragegy, but people didn't buy Macs because quarter after quarter of red ink had Wall Street convinced that Apple was going out of business soon and so a Mac purchase would be wasted money.

Also, a lot of the price premium you pay goes into R&D (vs. the "Windows tax" you pay when you buy a new PC from just about any major maker, which goes straight into Microsoft's PR and legal departments.) The reason Apple's software is "insanely great" -- and their hardware, if not i.g., is pretty damn good -- is because they spend the time and money (especially the money) to do things right.

Yes, yes, Linux has accomplished great things with a largely open, low-cost development model. But there are a few viable ways to develop great software -- open source is one (although it's worth noting that an awful lot of Linux goodness comes from paid developers) and real corporate R&D is another; perhaps the best model is what Apple's doing, which is combining the two. The MS way, which involves a complete lack of real R&D and a team of developers which seems dedicated mostly to ripping off other people's work, is not one of these ways.

Before you write this off as mindless anti-MS, pro-Apple propaganda, consider this: I was one of the very few who did switch from PC to Mac during the Amelio years. I did so because I realized just how bad MS software (which I'd been using for years) was getting, and I decided that I didn't mind paying a few more bucks if it got me a computer that did what I wanted it to, when I wanted it to, with a minimum of fuss. And I've never regretted that decision.

Penguin masses

[wheany]

Is there anything like this in the works for the penguin masses?

It would never get done. First of all: Nothing on Linux is easy. Second: When when you finally decide something like this needs to be done, you'll spend the next 2 years arguing about open formats and extendability just in case you need to migrate from Linux to BSD in the future. Third: You'll probably name it something like Gnuve2Gnuc...

Re:Why is this a problem?

[BlueGecko]

I'm not quite sure what you're driving at, but both versions of Office interpolate very well. I have never, ever sent a Word document to a colleague that he could not open, even when I use extremely advanced features, and similarly have never had any problem opening any Word document (except that an embedded WMA file would not play for obvious reasons). Ditto for Excel and PowerPoint, and again, even for very complex documents.

Re:Definitely for newbies

[glh]

I don't know, but based on the marketing speech, there is not much "intelligence" in this software. The reason why it sounds easy, safe and secure for the Joe Average, is probably the fact that it is marketed as a software created just for this "single task" and it is therefore much more easy to buy and understand it.

Yes, the software is definitely for Joe Average. However, that is what sells. Things that are simple and easy and don't require any intelligence on the part of the user. That is why Linux has such a hard time being adopted by the AOL population-- they're not L33T or anywhere close to it.

For instance, I had to explain to my mother-in-law the other day what a web browser was as opposed to "AOL". She just couldn't understand the concept that AOL provides the internet connection and that she could use any "browser" that she wanted (something wasn't showing up right on a site she was using so I told her to try it with IE). The thing was, she didn't WANT to know anything outside her AOL sandbox. All she wanted was for her "pictures to work". On that same note, I think this mac switch software is ingenius! If it weren't for the high price of Mac's, it may be the "silver bullet".

Re:most important feature

[Broken Bottle]

Not to be condescending to them, but considering your average Mac user (and Apple) put a much higher priority on asthetics and usability than, say, a Linux user, this is a big deal feature. I'm a network / PC support consultant. Whenever I migrate a user to a new PC, the rule is this: the less tech savy the user, the more important Windows dressing like screen savers and background photos are to them. It's a major comfort issue for them. I think that your typical switcher is going to be one of the people that's less technical than a Windows user NOT making the switch, so things like background photos are a big deal in keeping the new computer comfortable and nonthreatening. It's pretty smart of them to have that feature in the migration software.

Chris

Re:Please...

[constantnormal]

The clones did not lower the cost of Macs to Apple -- only to consumers. Apple was paying R&D expenses for the cloners -- nearly 100% of the software R&D was paid for by Apple.

The idea was that the existence of cheaper clones would bring over Wintel converts and expand the Macintosh marketplace. Instead of capturing market share from the Wintel world, the clones were cannibalizing Apple's own markets.

So Apple was in the position of subsidizing (via software R&D and product direction) the cloners, only to lose revenue to them. Apple and the cloners cannot both survive in such a scenario.

While it would have been nice for Apple to have been able to support a clone market segment (I bought a very nice Power Computing box that still works today), it just didn't work out.

And I don't mean to portray this as an entirely civil business decision -- the manner in which Apple backed out of their stated position of supporting a clone market for Macs was pretty slimy. But in hindsight it was necessary to save the company.

Macs have a lot of problems (the most significant of which will hopefully be solved by getting away from Motorola cpus) to go with their strengths, but the existence of a clone market never helps strengthen a company. Look at what happened to IBM in the PC business. If IBM did not have other product lines to carry their perennially money-losing PC business, there would be no Thinkpads today.

Re:The real reason people don't switch

[Jucius Maximus]

"The single most important element in computer use is.... fear and comfort."

I think those might be the two most important, but clearly they can't be the single most important ;-)

I agree that fear is an important factor because too many people are terrified to click on some button on a computer because it might mess up or they don't really know what it will do. Because of this, they will never do anything unless they are babysat.

The main reason that I never learned to be afraid of computers is because back when I was 7 years old my dad actually encouraged me to enter the autoexec.bat and remove the remark line before the command to load the mouse driver. Then I started noticing these lines about emm386.exe and reading those readme.txt that came with shareware and finding out about memory management.

I think that once a person in afraid of computers, it is very hard to make them un-afraid of them. I have been working on my mother for some years now and she is finally coming into her own with realising that you need a generalised knowledge of how things work, not a specific knowledge of every button, keystroke, etc., to be able to understand the machine.

Re:Switching

[CyberBry]

I would have totally agreed with all you people saying that Macs are too expensive, before I actually used one. I now own an iBook (along with my WinXP and FreeBSD boxen - it plays nicely on the network) and am considering getting a tiBook soon. After using a Mac for a few months, you realize that what's true with almost everything in life is true with computers: You get what you pay for.

Regardless of how much cheaper/faster/beiger/etc that PCs are, I've yet to meet one person who genuinely enjoyed using one as much as people who use Macs, which I think is the point most people are missing. Sure my iBook is more expensive, slower, has a smaller screen, etc, than my desktop or my schoolmates with Windows or Linux laptops, but, they're the ones always huddled around my screen and coming to use my laptop to do things because they prefer it. That's the point.