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Moving to Mac Made Easy
Jaguar777 writes "According to an article on CNET, Apple has a new weapon in its campaign to woo PC users: a $59 piece of software that makes the switch to Macintosh easier.
Detto Technologies has started selling Move2Mac, a combination of software and a custom USB cable that helps PC users move many of their files, settings and even background pictures to a new Mac running Mac OS X 10.2. Sounds nice. Is there anything like this in the works for the penguin masses?" Detto has had software to move settings from one PC to another; Apple requested them to make it to move from a PC to a Mac, and will carry it in their retail stores.
If I were Apple (which I am not) I'd have this bundled with 10.2 and promote the living daylights out of it. This is the type of tool that PC users have been waiting for. This is one of those rare software applications that would be worth it's weight in gold to the OS company to take under it's corporate wing.
If you are writing custom scripts to do stuff like connect to servers automatically on bootup, then you are not in the majority of users who dont know how to move their stuff over from one computer to another, and are not one of the people being targeted with this product.
judging by the posts so far most of you are missing the point here: this isn't aimed at those of us who could cope with the (ahem) complexities of copying files onto a CDR, it's aimed at Mr. and Mrs. Joe User - people who just want their computer to work, but bought a Windozer first time 'round.
These people are Apple's target audience with the whole Switch campaign (of which this gizmo is a devlopment). Chances are that if you're the kind of user who can do this for yourself (and lets face it copying files ain't rocket science) you'll already have made the switch (assuming you're not a: happy with what you've got and/or b: convinced that the hardware is too expensive... but I'm not going *there*)
They drop the priced 50%, they go from generally decent profits and occasional losses to big losses all the time. Sales would go up, but not fast enough to get them out of the rut they were in during the Amelio days -- they were selling lots of machines and had a viable long-term stragegy, but people didn't buy Macs because quarter after quarter of red ink had Wall Street convinced that Apple was going out of business soon and so a Mac purchase would be wasted money.
Also, a lot of the price premium you pay goes into R&D (vs. the "Windows tax" you pay when you buy a new PC from just about any major maker, which goes straight into Microsoft's PR and legal departments.) The reason Apple's software is "insanely great" -- and their hardware, if not i.g., is pretty damn good -- is because they spend the time and money (especially the money) to do things right.
Yes, yes, Linux has accomplished great things with a largely open, low-cost development model. But there are a few viable ways to develop great software -- open source is one (although it's worth noting that an awful lot of Linux goodness comes from paid developers) and real corporate R&D is another; perhaps the best model is what Apple's doing, which is combining the two. The MS way, which involves a complete lack of real R&D and a team of developers which seems dedicated mostly to ripping off other people's work, is not one of these ways.
Before you write this off as mindless anti-MS, pro-Apple propaganda, consider this: I was one of the very few who did switch from PC to Mac during the Amelio years. I did so because I realized just how bad MS software (which I'd been using for years) was getting, and I decided that I didn't mind paying a few more bucks if it got me a computer that did what I wanted it to, when I wanted it to, with a minimum of fuss. And I've never regretted that decision.
The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
Not to be condescending to them, but considering your average Mac user (and Apple) put a much higher priority on asthetics and usability than, say, a Linux user, this is a big deal feature. I'm a network / PC support consultant. Whenever I migrate a user to a new PC, the rule is this: the less tech savy the user, the more important Windows dressing like screen savers and background photos are to them. It's a major comfort issue for them. I think that your typical switcher is going to be one of the people that's less technical than a Windows user NOT making the switch, so things like background photos are a big deal in keeping the new computer comfortable and nonthreatening. It's pretty smart of them to have that feature in the migration software.
Chris
The clones did not lower the cost of Macs to Apple -- only to consumers. Apple was paying R&D expenses for the cloners -- nearly 100% of the software R&D was paid for by Apple.
The idea was that the existence of cheaper clones would bring over Wintel converts and expand the Macintosh marketplace. Instead of capturing market share from the Wintel world, the clones were cannibalizing Apple's own markets.
So Apple was in the position of subsidizing (via software R&D and product direction) the cloners, only to lose revenue to them. Apple and the cloners cannot both survive in such a scenario.
While it would have been nice for Apple to have been able to support a clone market segment (I bought a very nice Power Computing box that still works today), it just didn't work out.
And I don't mean to portray this as an entirely civil business decision -- the manner in which Apple backed out of their stated position of supporting a clone market for Macs was pretty slimy. But in hindsight it was necessary to save the company.
Macs have a lot of problems (the most significant of which will hopefully be solved by getting away from Motorola cpus) to go with their strengths, but the existence of a clone market never helps strengthen a company. Look at what happened to IBM in the PC business. If IBM did not have other product lines to carry their perennially money-losing PC business, there would be no Thinkpads today.