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Transmeta Needs Microsoft
An anonymous reader writes "Faced with dwindling sales, it looks like Transmeta
needs Microsoft's new tablet PC to survive." Or, if not Microsoft, some company who can spark the long-overdue tablet-computing revolution.
Transmeta took the risk in having a very specialized chip--that is...it's very low power but not as fast as others
Actually, they took a different risk. They never thought the performance would suck as much as it does. They thought they could take a very wide core and implement software emulation such that it would be faster than pure hardware solutions by making the software "smarter".
They failed.
Which is really not surprising. It's exactly the same delusion that makes people still think that "compilers are so smart nowadays that they can easily create better assembly code that humans" when that is and always has been patently untrue. People always underestimate the complexity of optimization.
We will never have optimizers as good as humans until we solve the "great question" of human AI. They go hand in hand, but people just don't want to accept that.
Sometimes it's best to just let stupid people be stupid.
....maybe it's not in the cards?
The posts in the thread already mention that the Carusoe is a niche chip- from what I've seen, it's gone horrifically under-utilized: a chip that could hypothetically be a power pc, mips, sparc, etceteras is nothing other than a super-low power x86?
A tablet PC might be fine for some people- If the input is pressure sensitive, it would be great for the graphics field- but these really don't seem to be much more than big PDAs or totally integrated, one-piece laptops.
What, exactly, is a tablet good for that a PDA or laptop *isn't* ? I need quick access to photoshop and apache practically everywhere I go (freelance web designer with a powerbook)- a PDA is useless for me, and the tablets I've seen don't run my OS of choice or seem to do anything I might need.
Someone clue me- what market are tablets actually *aimed* at? A laptop is perfect for my needs, and a PDA works great for many people I know.
If people don't need a thing, or can't find a use for it, then the only people that are going to buy the device are gadget hounds- which, in all honesty, don't seem like enough of a market segment to keep a niche industry like this afloat.
Intel can afford to sell chips less expensively than it normally would in order to gain a foothold in a given market--and it has proven its willingness to engage in price wars.
...
This is the crux of the article, predatory pricing: airline seats, xboxs, OSs, etc. Sell the low-margin product at a loss to sell 5 high-grossing products for an AVERAGE price greater than your competitor. Even if the tablet PCs are a hit, they'll get squeezed when Intel wants that market share. So one foot in the grave at this point
"This isn't a study in computer science, its a study in human behavior"
I don't think performance sucks as much as Intel may want you to believe. Take a look at this for some benchmarks.
And you have to consider that all tablet with Pentium III will run at a lower speed when they are on battery.
***Quis custodiet ipsos custodes***
I was really interested in getting a Sony Picturebook. This was about 4-5 months ago, when the latest ones had not yet hit the United States. I asked a client of mine, who is Japanese, to get me pricing. He obliged, but only after warning me about the Transmeta processor. "It doesn't work well when you try to run multiple applications," he said. "Everyone says it's slow."
I asked him who had told him that. He said it was the Sony rep at the store where he bought his Vaio. Uh-oh.
I knew a Transmeta 867MHz processor wouldn't perform as well as an Intel 867MHz processor, but I did some digging and was shocked to figure out how much slower it really is. Check out these benchmarks from Tom's Hardware. The Transmeta 600MHz processor got stomped by a "vintage" PII/366MHz notebook. That's terrible.
To me, small size and battery life rank higher on my list than pure performance. Still, the Transmeta processors run so slowly that the only way I could justify buying one is if they had 5+ hours of battery life. But they don't -- the PictureBook is only advertising 2.5 hours of battery life. Compare this to the (admittedly larger) 3.7-pound IBM X30, where Walter Mossberg put one through the grinder and got 3 hours and 29 minutes of battery life. IBM is claiming 5+ hours in BatteryMark for the same laptop.
Transmeta did one thing, and that was to get Intel turned on to the fact that consumers want good battery life in notebooks. I think the quote from the article puts it best: "Intel's focus on battery life happened because Transmeta pressured them into it... forced them to do something different. The good news is you've got a giant to acknowledge you but the bad news is you've woken the giant."
Right now, the giant is still stomping Transmeta, and I doubt that tablet PCs will really put Transmeta back in the running. Whatever Transmeta can come up with, Intel has proven that they can match. Transmeta might make initial inroads, just like they did on subnotebooks, but eventually Intel will again wake up, and this time I don't think Transmeta will survive.
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