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Embedding Data Signals In White Noise
Anemophilous Coward writes "ZDNet has the following article which describes a company that 'has devised a method for sending wireless signals over ordinary audio speakers so that humans can't hear them. With this same technology, radio stations can unobtrusively transmit ads, Web site URLs, or information about music and artists to in-car cell phones.'" Here is some further reading about the company, Intrasonics.
Blow your mind
Others have already observed that it's not a frequency thing, but let me expand on that.
Frequencies are already optimized for human hearing, and it's not usually possible to send, say, a 40,000Hz signal on most anything you can think of, analog or digital. Standard phones have a bandwidth of something like 3 K Hz. CDs of course top out around 20,000Hz, give or take a bit. (It's not a perfect cutoff at 22050, it's a curve, so there isn't quite a point you can say is "the limit".) I don't know for certain but I'd bet FM can't transmit those frequencies and be compliant with FCC regulations. (Of course the tech could do it in theory, but the radio station may have to leave their allocated frequencies to do it; I don't know for certain.) AM could do it in theory but based on the low quality of the signal I hypothesize that something is preventing high frequencies from getting through.
Finally, the coup de grace is that our speakers are optimized for human hearing, pretty much no matter what. Covering the bases from 20Hz - 20,000Hz is a hard enough problem without pushing the required range up another couple of octaves.
In fact, what the company is proposing seems to be in some sense the inverse of MP3 coding. MP3 coding strips the signal of things that you can't hear through by analysing what is psychoacoustically masked in the original signal. The MP3 encoding process can then focus on just the parts of the signal you do hear, which is obviously going to require less space, except in some pathological cases where the whole sound is perceivable (like a pure sine wave tone).
From what I understand of the marketing, the part of the signal that an MP3 encoder strips out is exactly where they would place their data. They can stick any data they want in there and we just plain won't hear it, but a computer+microphone doesn't have this problem.
Interesting corrolary: The time frame this will work in is limited, as digital transmission usually uses compressed audio, and the act of compressing the audio will preferentially eliminate this data. (Or does digital radio transmit an uncompressed stream?) They'd better get marketing this now, so that there's an installed base and they can try to later create receivers that will re-add their signal on the receiving side. Of course, if all anybody is using this for is advertising, I can't imagine we're going to go out of our way to buy "Advertising Enabled!" digital radio receivers.