EFF, Gator Against Other Pop-ups?

The Register reports that Gator has filed suit against Extended Stay America Inc to ensure that Extended cannot block its ads. Gator's argument is that consumers should be able to decide what they see on the Web and not Web site owners. It said in its suit that Extended Stay America has no right to prevent computer users from choosing to get its software and "viewing separate works, comprising advertising on that user's own computer screen, even when other works share the screen." Meanwhile, the EFF is considering supporting Gator's case, saying the issue is about who controls a computer when people go on-line.