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Finding an Ad Management System?

Posted by Cliff on from the putting-the-bacon-on-the-table dept.

aagha asks: "I'm working for a very small, three-person startup in Athens, Greece (with a dwindling budget), trying to create the first real, full-featured tourism website for this country. While we have our home-grown Java-based Content Management System up and running and our site working fairly smoothly, we're having one heck of a time finding an ad management system to to work with our system. We have URL's which contain params to build our pages dynamically and we can't find a solution to work with our JSP's to serve ads targeted by category and or article. I know that I'm not the only person writing software for a JSP site (uhhh, or am I?). I'm curious to know what others have done to meet their advertisement serving needs."

3 of 30 comments (clear)

  1. OASIS by bencc99 · · Score: 3, Informative

    I'm not sure if this is exactly what you're looking for, but OASIS is an incredibly flexible ad management system. I've not used it in production (management decision), but in testing it showed itself up fairly well. It's fast, reliable, and has some excellent ad/sponsor management features.

    1. Re:OASIS by Yuan-Lung · · Score: 5, Informative

      When I built the ad management system on our JSP community site, we were quiet pressed for time, so I just went for the simplest solution I could think of.

      I threw the list of banners into a table, along with the chance of showing and statistics, then I insert into the pages a javascript that randomly pulls a banner according to that statistics each time a banner is displayed. I tracked the banner display counts as they are requested. For tracking the clicking, I just used a JSP page to forward the users after they click on the banner before sending them to the real URL.

      I was able to implement and test this in a few days... Or is this not what you were looking for?

    2. Re:OASIS by aagha · · Score: 2, Informative

      This is indeed an option I've considered and one we might implement if we get extremely pressed for time and need to have a system up--right now, we have the luxury of a couple of weeks; we can launch (in Beta) without a system in place.

      However, long-run, we need a much more robust solution where we can target at the category and a content level, gather stats, create campaigns, experation dates, etc...

      I'm hesitant to introduce PHP (most systems seem to be running MySQL) as we're JSP on Postgres, and I don't wan't to add 2 more (big) things to have to worry about. But seeing how all the robust solutions out there ARE in PHP, I'm starting to become curious how JSP and PHP would cohabitate.