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Finding an Ad Management System?

Posted by Cliff on from the putting-the-bacon-on-the-table dept.

aagha asks: "I'm working for a very small, three-person startup in Athens, Greece (with a dwindling budget), trying to create the first real, full-featured tourism website for this country. While we have our home-grown Java-based Content Management System up and running and our site working fairly smoothly, we're having one heck of a time finding an ad management system to to work with our system. We have URL's which contain params to build our pages dynamically and we can't find a solution to work with our JSP's to serve ads targeted by category and or article. I know that I'm not the only person writing software for a JSP site (uhhh, or am I?). I'm curious to know what others have done to meet their advertisement serving needs."

3 of 30 comments (clear)

  1. Params - noooooooo by DrSkwid · · Score: 5, Insightful

    not search engine friendly

    spider :
    http://website/makepage.x?page=1 : ok
    http://website/makepage.x?page=2 : skipping - repeat
    http://website/makepage.x?page=3 : skipping - repeat
    http://website/makepage.x?page=4 : skipping - repeat

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  2. try looking at web pages by DrSkwid · · Score: 5, Insightful

    mostly people seem to use javascript these days

    That way the pages themselves can be cached / static and the ads rotate themselves.
    This also helps with tracking as the script that generates the javascript can log the ads.

    Generating traffic via search engines is important.
    Your URL scheme is an important consideration.
    I use mod_perl to take the url and set environment variables which then tell the page generation code which page to generate. Similar to having a query string but my pages are called comething nice like

    http://www.thebigchoice.com/Graduate_Jobs/Teleco mm unications/Nutts_Corner/

    rather than

    http://www.thebigchoice.com/jobsearch.php?discip li neID=5&region=7

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  3. Re:OASIS by Yuan-Lung · · Score: 5, Informative

    When I built the ad management system on our JSP community site, we were quiet pressed for time, so I just went for the simplest solution I could think of.

    I threw the list of banners into a table, along with the chance of showing and statistics, then I insert into the pages a javascript that randomly pulls a banner according to that statistics each time a banner is displayed. I tracked the banner display counts as they are requested. For tracking the clicking, I just used a JSP page to forward the users after they click on the banner before sending them to the real URL.

    I was able to implement and test this in a few days... Or is this not what you were looking for?