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In Stores Soon: Perishable DVDs
Makarand writes "Technology that renders optical media useless after a short lifespan will soon find its way into stores
in the form of perishable DVDs. Retailers in the Southern United States will soon start giving a sample DVD to buyers of a CD (by Nappy Roots, a hip-hop group). This promotional DVD from Atlantic Records will work for only 8 hours. This promotion is aimed at finding if music fans would be interested in buying a package with both audio and video instead of just plain audio. A special dye sandwiched between the layers of the DVD will interact with air making it opaque and unreadable later. If this media catches on you may not have to return your DVD rentals in the future." We noted this 2.5 years ago.
I live in Germany were they have fairly high recycling laws.
When I asked about CD when I was turning in some batteries I was told to toss them in the bin where non-recyclable items are put.
Which begs the question, "How many people will actually recycle it?"
...as we all should be responsible for what we produce and consume...
Here in NYC we can't recycle glass any more. Stupid mayor. Now they want to institute a "pay as you throw" garbage tax, which I think is actually a good idea, but only if they reinstate full recycling.
So anyway, how will these things be recyclable? They're part plastic and part metal, right? They really need to educate people & city recycling programs about how and where to put these if they're truly going to be responsible about their products.
Regardless, surely having no physical matter at all is the best solution! Ah, but then we have to worry about how dirty the computer chip manufacturing process is. Trying to be responsible is so damn frustrating sometimes! Maybe I should just give in and pollute to my heart's content!
clear nail polish sounds like a good starter. that way, it has less mass and is less likely to destabilize the disk while it's spinning
moox. for a new generation.
Like many of you I was stunned that this story is receiving covereage without any comment on the potential environmental impact of disposable DVD's.
A quick search of Google turned up the following:
http://enduse.lbl.gov/Info/VideoImpacts.pdf
Flexplay approached a scientist at Lawrence Berkeley National Labs to perform an environmental assessment of the disposable DVD technology.
This report is truly amusing. The scientist acknowledges that he was not given enough time to perform a standard Life Cycle Assessment on disposable DVDs, so instead he calculated the amount of pollution that would be prevented if disposable DVDs were depoloyed as a video rental option. He theorizes that if 10% of all consumers renting DVDs did not have to make a return trip to the video store the envirnmental impact of increased junk being sent to a land fill would be offset by a decrease in pollution.
What a hoot. I guess Flexplay didn't bother to explain their marketing strategy. It appears that these disks are being deployed as promotional items which are handed out for free and are never intended to be returned.
Flexplay is also persuing the Hotel market. Just how much pollution would be prevented if a guest didn't have to walk down to the lobby to return their rental?
If this is the best defense that Flexplay can come up with then we must believe that the potential evironmental impact will be pretty bad.
Are we really willing to trash our planet in the battle against piracy? Hollywood's answer seems to be a resounding YES.
Not so fast there! The carbon used in CD production is bound in a form that is unusable by the boisphere. With vehicle emissions, plants can use the CO2 immediately.
"I'm not impatient. I just hate waiting." - My Dad