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Gillette Buys Half a Billion RFID Tags

prostoalex writes "Gillette announced its intent to purchase 500,000,000 RFID tags from startup Alien Technology. The company expects to introduce RFID tags into its pallets and cases, according to the article. Alien Technology was the first company to introduce an RFID tag with price lower than 10 cents, even though some people claimed it could not be done."

3 of 287 comments (clear)

  1. *Laughs* Silly. by Effugas · · Score: 5, Insightful

    You need to get a bit more cynical, Mr. Pony. Ever actually *deployed* a security system?

    Broken policies create noncompliance. Only two ways to define a broken policy -- a) the trusted refuse to participate, or b) the untrusted don't need to. You have to understand, it's not the job of your authorized users to spend all their time dealing with your security system. Since that's not their job, don't be surprised if they're not particularly willing to go along with arbitrary rules.

    All security creates a cost for the legitimate user; the goal is to keep the cost heavily asymmetrical. In other words, those you trust are hurt a little, whereas those you distrust are utterly wiped out. A locked door still requires the legitimate user to wait while he pulls out a key, after all. Lock or not, that guy should be able to walk on in.

    Turns out the best way to get people to use a security system is to install a new door -- some new functionality they've never seen -- but, oh yeah, it has this security limitation, but look! New door! New functionality!

    I enjoyed your comment about security having reasons you don't grasp -- you don't seem to grasp how quantifiable noncompliance really is with various degrees of onerousness. Don't believe the hype :-)

    Yours Truly,

    Dan Kaminsky
    DoxPara Research
    http://www.doxpara.com

  2. Re:You have got to be kidding? by dattaway · · Score: 5, Insightful

    Its more invasive than that. I work in a grocery wharehouse. There are electronic tags to monitor temperature, vibration and shock, humidity, air quality, time of travel, GPS, and all sorts of violations of privacy. What does this mean to you as a consumer? Your food is guaranteed to be fresh and not subject to conditions that would make it unsafe.

    These sensors are everywhere. They help improve failures in distribution that costs shippers and consumers alike money.

    Just be afraid when a bill is passed to push that national ID card as an injectable tag behind your neck. That's when you will find FAQ's on the internet how to build tin foil hats.

  3. Re:who are these people...? by joib · · Score: 5, Insightful

    ... What this is probably going to mean, 10 or 20 years from now, is that HUGE numbers of people in retail and distributing are going to lose their jobs to these little tags. ...

    This technology is probably inevitable though. As technology improves, more and more people can have their jobs replaced by computers. I know somebody is going to reply by saying "but it just shifts the jobs to somewhere else, e.g. the people who create these tags and create and maintain the software". Sure, to a degree, but if you follow the trends to their logical conclusion, you get to a point where millions of low-paying jobs are getting lost and being replaced by maybe a couple thousand higher paying jobs. At some point, something will have to give .. all those people who end up losing their jobs will be the retailers customers themselves, so their business drops.


    Social progress (measured as GDP increase, or something like that) has largely been driven by technological innovations. RFID, if (or when) deployed large-scale, will decrease the workforce needed in retail and distribution. Of course, as you say, all those same people will not get jobs developing RFID hardware & software. If that were the case, there would be no point in RFID, since there would be no net efficiency gain! What will happen is that workforce will be freed to do new tasks, which noone has come up with yet. Look at things from a longer time scale, and to think of the economy has a whole rather than just the retail part.

    As an example, say about 200 years ago a significant fraction of the population (about 80%) were directly involved in agriculture (i.e. they were farmers). Today, thanks to technological innovations farming productivity has increased about 100-fold, and as a consequence a quite small part of the population are farmers (4-5% in western europe and presumably smaller in the USA as farms are bigger there). This has allowed a lot of people to do other things than plowing the ground. We don't have a ~70% unemployment rate (i.e. 80%-5%-overhead of producing and developing farming machinery), as your line of reasoning suggests.

    The same goes for RFID tags (or say, the introduction of automation, robots and such, in industry). So yes, in the short term and on a personal level, it might be unpleasant. I.e. aunt Tilly working as a cashier gets the boot and as she has little education she has a hard time getting a new job. But for society as a whole on a slightly longer timescale, the efficiency improvement made possible by RFID will be beneficial.