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Fox CEO Says Tech & Media Should Work Together
An anonymous reader writes "An article running on cnn.com talks about how Peter Chernin, CEO of Fox and COO of News Corp., says media and tech companies should work together in the best interests of both industries. It's an interesting new angle for them anyway, with the point exentuated by George Lucas (of American Graffiti fame!) showing up to say 'there is no free lunch'."
"..as long as it keeps making my industry billions on overpriced plastic."
Trolling is a art,
This could also wind up having a major impact on the quality of movies since Lucas said that the success of summer popcorn movies enable studios to finance more artsy films.
Yeah, and Michelangelo threw buckets of dirt and paint at an easel just so he could have enough money to make real art.
Saying that there won't be film of merit or quality without there first being movies of flashy repetitive garbage sounds like a pathetic attempt to make people believe the shit he's shoveling.
George Lucas (of American Graffiti fame!) showing up to say 'there is no free lunch'.
Although, with an estimated wealth of $2.5 billion, it's easy to forget that a "movie lunch" costs regular people at least $10 each these days, before the popcorn.
Lucas went on to say that the proliferation of free and illegal downloading of content on the Internet could eventually lead studios to shy away from spending as much as they do on blockbuster movies since it won't be nearly as profitable for them to do so. This could also wind up having a major impact on the quality of movies since Lucas said that the success of summer popcorn movies enable studios to finance more artsy films.
Excuse me while I shed a few tears for the poor movie industry. Waterworld spent hundreds of millions and it was just an OK (not to mention unprofitable) movie. Actors and puppets are much more realistic and engaging and inexpensive than computer animation, and make for a better movie, but that doesn't stop Lucas from overspending on CG. And since when do artsy movies require any sort of high budget, compared to the summer blockbusters? Oh well, we only made $300 million on this blockbuster, instead of $305 million on the last one, so we can't afford to make the $5 million "Painting for Harold" sequel.
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Okay, try posting a sign on your window that says, "Do Not Break This Window". Is this going to A) Give the Window a Longer life or B) Catch the Attention of those that like breaking windows. I'm sure we've all heard this little theory before.
On to the point (in relation to this story):
I rent and buy DVDs, I don't even think about it. I play them on my PC, my laptop, my PS2, my DVD player. It's great, I like it and DVDs are quite reasonably priced.
Now comes DRM - in whatever form they are planning. Will I have to call in and register my DVD? Will I need to have a phone or network cable attached to the player of the future? Are restrictions going to be inserted on to my PC? Is my old non-DRM box going to find itself instantly outdated and unable to play the latest movie or whatever?
All of a sudden I'm not a happy-go-lucky watcher of TV, and consumer of media. I'm feeling a little under appreciated, plus all of a sudden all of these restrictions are in my face. I can't just scoot out and pick up a DVD or record a TV program for viewing later.
So now I have to figure out, "How can my PC or media unit view these new movies?" or "How can I make my PVR record this show?" I didn't care before, but now I'm going to have to go and take a look. While I'm figuring this out illegal content may also be discovered (boot legged movies side by side with info on getting around DRM). Next thing you know I have the latest warez for viewing moviez on my PC. All because you wanted to make sure you've squeezed every last dime from everyone's pockets. The people who were copying before are still copying now. Formerly loyal customers are now pissed off pirates.
I'd been ignoring the window, happily walking by it - then you had to go and put a damn sign up and eventually it became time to break it!
Piracy in all its forms is not a technical problem, but a social problem.
... in excess of 20 years.
... most people's time is more valuable to them than the money saved infringing on the copyright and burning a copy of the DVD ... despite the existence of tools that make doing so easy, even trivial, on just about every platform.
... most people find the hassle of ripping, copying, and downloading the one or two good songs off an otherwise crappy CD, and the time spent doing so, well offset by the savings and satisfaction of not being suckered into paying full price for a disc full of crap, merely for the privelege of listening to one or two decent songs they'll soon grow tired of anyway.
... a boycott alone is a lonely thing indeed).
Absolutely right.
Technical solutions to social problems will never succeed. Build a better lock? Someone will build a better lockpick. Unless the social problem is dealt with, the technical solutions will continue to fail.
People have had, to their perceptions at least, the ability to make "perfect" copies of music and video for a very long time
Yes, the audio and videophile will quickly point out the problems with generational loss on both cassette tape and VHS/Hi8, but to the average person who wants to build up a video library of Seinfeld and Friends episodes, 2nd, 3rd, and 4th generation videos are perfectly fine (and no, sorry, macrovision is no barrier even for the unititiated. Thank you for playing).
Yet Hollywood makes millions on VHS tapes, and millions more on DVDs that are, I must admit despite my boycott, reasonably priced. Why? Because the hassle factor of burning a copied DVD outweights the pricetag
Music, on the other hand, is a different story. The CDs cost as much or more than the DVDs, with vastly less value and content. The hassle factor of copying a good CD is such that a good CD is more likely to be purchased than copied, at least by those who can reasonably afford the purchase, but so much of the mindless dreck being sold by the RIAA is sold on shiny discs with one or two decent tunes, and the remaining tracks utter crap (even by their low standards). The result
Hollywood, for all of its evil and stupidity on the DRM front, at least understands that offering their customers added value gets them to go out and buy DVDs in droves (much as I wish it were otherwise
All of which underscores that, not only will Palladium and DRM wreck the home tech market, much as copy protection killed consumer DAT and cost the home electronics industry a big boom they would have otherwise seen, but, in the end, it won't work anyway.
The problem is a social problem, but that social problem includes not just copyright infringers who are doing something they shouldn't, but also the purveyors of shoddy product that don't want to be forced to give their customers better value or better product, who have already been convicted of price fixing, payola, and other cartel behaviors more than once, producers who are arguably more responsible for the current p2p file trading phenominon than anyone else.
There will always be someone who wants to get the new movie release beforehand, who doesn't mind spending the hours online downloading the latest spiderman cam or LOTR dvd rip, but these people have always existed, will always exist, and don't impact anyone's bottom line appreciably. It is the rest of us, who are used to buying and copying our own stuff (for backup, for ease of use, to listen to in the car, on the boat, in the plane, etc.) who will stop buying this crap if it means ubuiquitous surveillance of our listening habits, and cripping our favorite, expensive toys, that they should worry about. We're the ones who are going to stop buying this stuff if Hollywood and the RIAA get their way, and that's a market downturn they aren't likely to recover from.
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Second point: we're getting this from a guy whose career is based on an idea ripped from Kurosawa's "The Hidden Fortress?" For those who have seen it, but don't see the Star Wars resemblance, I invite you to read Lucas's original 13 page treatment. The names have been changed to protect the innocent, but the events are Kurosawa's. I don't begrudge the man making a successful adaptation of someone else's material. Furthermore, he's admitted the influence, and even funded some of Kurosawa's later projects. Still, you'd think this would be a guy who would champion fair use. Instead, we get this lecture? Feh.
"The question of whether a computer can think is no more interesting than that of whether a submarine can swim" -EWD
Forcing me to re-buy The White Album, 4 more times, in 4 new formats, isn't why we have copyrights and patents. It was constructed as a careful use of a necessary evil (state granted monopoly) for a limited time (17 years), in order to make sure the authors had sufficient incentive to put works into the public domain. (Happened at the end of the time period).
Now the slackers in Congress have perverted the original design to provide for Government enforced monopolies on ideas. This can not stand, in the long run.
DRM is evil, there is no practical purpose for it.
--Mike--