Visa vs. evisa.com In Vegas
wessman writes "In October 2002, Visa (the credit card company) convinced a Las Vegas federal court to prevent the small business JSL Corp. from using the term 'evisa' and the domain 'evisa.com' for its website offering travel, foreign language, and other multilingual applications and services. The court ruled that the website--run by Joe Orr from his apartment-- 'diluted' Visa's trademark, even though the site uses the word 'visa' in its ordinary dictionary definition, not in relation to credit card services. Now, the Electronic Frontier Foundation is helping JSL with an appeal. The EFF has a press release available."
Visa is not suing JSL because their website "evisa.com" dilutes Visa's trademark. They are suing JSL because their website dilutes Visa's "e-visa.com" trademark. Which Visa owns. Visa owns the trademarks to both E-Visa and to eVisa. Neither of which is in the dictionary, thank you very much.
EFF should be spending its time on a more worthwhile lawsuit. They'll go down in flames on this one: Visa is dead right.
Hmmm. My first thought when I see "evisa.com" is "Oh, another made-up company name." (Avaya, Agilent, etc.) My first thought when I see "eVisa" (or, for that matter, "e-Visa") is "government program to allow people to apply for visas over the net." That it's private rather than government doesn't substantially change that interpretation. If I were looking for visa help, I'd be happy to find a company that could provide it.
And you know, like most Americans, I pay for a good half the shit I buy by credit card -- more like 90% if you count using my debit card as well -- and both my credit and debit cards say "Visa" on them. And yet that is waaay down on the list of things I think of.
I I want to contact Visa over the net, I'll go to visa.com, not evisa.com or e-visa.com or whatever. You wouldn't go to eford.com to look at cars, would you?
The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.