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Economic Predictions Using Web Usage Data

Posted by ryuzaki0 on from the it's-the-super-nielsen-ratings dept.

Makarand writes "The Chicago Tribune has an article on the claims of ComScore Networks Inc., that it can predict major economic trends by tracking the online activity of 1.5 Million people. The company gains access to people's Internet travelogues by giving them free security software and programs that speed up their connections. Economists say that the company's models need to be tested over several years before they can be considered accurate."

1 of 149 comments (clear)

  1. Buzzword alert by PhysicsGenius · · Score: 0, Troll

    Analysts of various kinds already have access to our shopping and TV viewing habits. The web is used by a much smaller percentage of people. If they can't use the data they already have to make economic predictions then adding a bunch of porn sites isn't going to tip the balance.