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FatWallet Strikes Back Using DMCA
J. F. Miller writes "A recent Slashdot article reported how FatWallet had been the victim of a DMCA attack by several retail chains. After initially stating that they would not appeal, FatWallet was forced to take legal action when Wal-Mart further subpoenaed the name of a person who posted price information. They are accusing the stores frivolous copyright assertions and demanding payment under Section 512(f) of the DMCA"
I'm a member of fatwallet, and I'm glad Tim is taking a stand. Copyrighting prices is the dumbest thing I've ever heard. These stores should have been glad for all of the free advertising, or at least accept that good information will not stay hidden long. I just feel bad that he is having to cough up so much dough to fight something so ridiculus.
I can only hope that this case gets enough media attention to make Wal-Mart lovin' Joe Sixpack stand up and take notice that this whole DMCA thing affects him as well. I would also like to think that this will be a good case to showcase how over-reaching and prone to abuse laws like this are.i d=20021202.112004&time=11%2043%20PST&year=2002&pub lic=1 at ascribe.org.
If anyone finds any more links about how FatWallet.com is persuing this case/counter-suit please post 'em here!.
So far all I found was this http://www.ascribe.org/cgi-bin/spew4th.pl?ascribe
"If I wanted your input on my pet project, I'd stick my hand up your ass and use you like a sock-puppet." - Muse
Unless I am missing something here, which is just about as likely as snow falling outside right now (oh, crap, it *is*), why would corporations be uptight about their sales info getting pushed out to a wider audience? Isn't this exactly what their advertisements are supposed to do?
I think maybe this shows that the people who run/are our economy here in the States are just deranged. Now, if the site took straight files from websites, that might constitute a violation (albeit a very minor and sketchy one at best). And, if they posted this information well before the company's in question had officially released the info, that might also be serious. But I can't tell from either FatWallet post when these ads were published or, to be honest, what all the whoo-ha is in this brouhaha.
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This legislation has been abused like a village bicycle!
/. is full of stories like that. Needless to say fatwallet is an interesting concept that deservers a fighting chance. I am happy that they decided to show spine. Real spine like that is seriously lacking these days.
;)
Why the heck does it still exist? You know its bad, I know its bad, if you explain it to a regular joe, he will know it is bad.
Whats happening? Anyone who wants someone else on the internet to shut up, uses DMCA.
Is it too broad? Heck yeah! Are lawyers using it whenever they can? Sure,
I really hope that fatwallet has a clued-in lawyer for this. I hope that the judge will be half as clued-in as the above mentioned lawyer. I hope fatwallet wins fat damages.
I mean, Fat damages, damages so fat, next time greedy_company_01 comes to their lawyers crying, the lawyers instead of saying "yes sir, straight away sir, we will use DMCA sir" will say "erm, you have absolutely no case whatsoever, if you want to continue legal action, this will cost you way more than its costing you now"
Lawyers aint cheap and when court orders someone to pay for the damages/legal costs, it aint cheap.
Thus, one of the great ways to defeat DMCA absue in the future is to make it costly for those idiots who pull out DMCA whenever they think they are loosing a few cents to competition/someone smarter.
So, in conclusion of my long-winded post, OG OG fatwallet's lawyer! DIE DMCA, DIE!
It was that little 'Smiley' guy that is always cutting the prices. He was ticked off about being overworked and underpaid.
This gave me a chuckle. The DMCA is basically being used on itself. I guess it's sort of a mix of silly putty and a swiss army knife, apparently - shape it to anything, do anything you want!
More power to FatWallet. Let's hope this not only saves them, but deters future DMCA stupidity and helps point out how dumb the DMCA was in the first place.
"The Sage treasures Unity and measures all things by it" - Lao Tzu
because of bad laws about (electronic) intellectual property. That's the only way the politicians here in Europa will have their eyes opened before we have similar laws.
So therefor I support any lawsuit based on the DMCA. Not because I am in favor, but because I oppose it.
the pun is mightier than the sword
These tiny davids like Walmart must be helped to stand up against the Evil Goliaths like FatWallet. As soon as you let people find out about a special, they are going to buy the product, causing massive cost overruns as the stores have to RESTOCK the shelves with new product. The cost of the actual wholesale merchandise is a large part, maybe 25% of the cost that the consumer in the end pays. Many people forget about this and only concentrate on the 5% that goes to salaries, 5% rent, 20% marketing and 45% profit. Somebody has to pay this 25%, and you can be sure it's not going to be FatWallet.
I say retailers should fight back, by introducing a copyright friendly pricing structure. Tickle me Barbies only 48 DoodlyDishus Dollars, Ninety N-N-N-N-Nine cents. Surely that creative effort can be copyrighted.
It's the responsibility of the owner of the trade secret to protect the information. By giving it to so many people outside Walmarts direct control, they have demonstrated that they are not protecting the trade secret.
Walmart loses!
And a list of prices is a collection of facts. Had the prices been printed on a nice ad with formatting and pretty designs, the whole can be copyrighted, but the mere facts presented on the page are free to redistribute.
Read the DMCA response letter by FatWallet's lawyers to get the appropriate Supreme Court rulings.
I'm not sure that you could even put a price 'in your own words'. Perhaps a script to change the 'offending' price into words, such as, "Thirteen dollars and twenty-seven cents". But that is plain dumb.
A price can't be copyrighted, any more than I could copyright "ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890". If this weren't true, I could have just copyrighted all the letters in the Alphabet, and Walmart and Best Buy would be fighting over who owns the copyright on '$9.95'.
I'm not sure where the DMCA comes in to the original complaint, as reading a price or marketing blurb is hardly 'reverse engineering' or 'breaking copy protection'. If these companies encrypted their prices prior to publication, it would be easier to track who has access to them, and we would then be talking DMCA.
If anything is wrong here, it's the fact that there are leaks in the companies. Perhaps if they were paid to keep their mouths shut, the employees wouldn't talk. Or still would. There is something to messing with your company, especially when you're just a cogwheel out of zillions and can be replaced or removed without notice. Maybe a rush of power comes over these people, or they have just watched 'Office Space' 32 times. But I digress.
There was a issue similar to this going on here in Minnesota, when big grocery store chains got into a sue-fight over the 'theft' of prices that had yet to be released.
To sum all this up, as long as fatwallet is 'reviewing' prices and service, I can't see how they can be liable.
Why the heck does it still exist?
Because Hollywood/TV/Music industry gave $21,480,772 in soft money during 2002 to keep it there...
Lawyers aint cheap and when the court orders someone to pay for the damages/legal costs, it aint cheap.
Lawyers gave $12,074,762 in soft money during 2002 to make sure these disputes can't be settled without them...
This public service announcement was brought to you by Open Secrets
People who truely believe in free market economies would never let the government regulate technology like this, or sanction a virtual monopoly to the Baby Bells, or give the FCC the powers it has to stifle communications.
"Communism is like having one [local] phone company " - Lenny Bruce
i am a member of FW, and the information that was posted was simply a long list of items + prices. there were no posted JPEGs or PDFs of the actual WalMart circular == just text.
E V E R Y T H I N G I W R I T E I S F A L S E
I almost forgot to include the obligatory DMCA comment. The DMCA bites.
I'm a longtime member of Fatwallet and I'd like to point out some facts to those people who claim that FW "finally got some balls". The reason the ads were taken down in the first place was that Tim (the mod) was not interested in fighting with the retail giants over information that he knew was easily accessible regardless. In the original response to retailers threats he mentioned that in order for the site to qualify for "safe harbor" status and avoid litigation the site was obliged to remove the information when he found it. However, given the nature of FW it was impossible to quash every post dealing w/ BF and the site allowed links to other sites (some hosted outside the US) which hosted the same information. The only reason litigation is being pursued now is that Wal-mart forced his hand by subpoenaing the personal information of one of FW's members. IMO, FW has done exactly what they should have. Avoided a pointless legal battle until forced into it and then protected the anonymity of it's members when threatened.
IANAL, of course, but I'm sure WalMart sees prices not as "prices" but as notices of "strategic intent."
a dvantage-over-our-competitors -- is something that's not been discussed much.
The prices themselves aren't copyrightable I suppose, but the fact that the prices -- in the case of Black Friday, in particular -- are part of a larger strategy.
In other words, WalMart probably doesn't care that that XBOX is ten dollars off -- or whatever -- but they do care that the fact of discounting that specific item at that specific pricing level is, in fact, a strategic bid to gain an advantage over shoppers at a specific place and a specific time.
Now, before you flame, I'm not saying that WalMart is justified in what it's doing, but I do think that the idea of "prices-as-strategy" -- or better yet, Black-Friday-as-the-core-of-our-strategy-to-gain-
I suspect they view the overall prices as a kind of "war document" -- much like any war plans that cross the president's desk. There will be a multititude of plans, of course, but part of the tactical decision making process is to sign off on a particular set of a plans, at a specific time, based on specific intelligence.
Retailers, I'm sure, view Black Friday in very much the same way.
2) Prices are NOT protected under the DMCA. This is not what they are mad about. What they are mad about is the DIGITAL MEDIA that the prices were listed using were stolen and posted. To make this clear - Best Buy sends the sale prices on digital media to, say, the Washington Post for advertisement on Friday (the same day of the sale).
I work for a publishing company that does the same type of work for clients.
While this would be true if BestBuy had an ad on the inside of the the actual paper, say page three of the front section, this is not true for inserts. Inserts are the type of ad all of the companies who used the DMCA against fat wallet exclusivly used - multipage full color stand-alone sections.
These are not ever sent in digital format to the paper. They are sent in digital format to a printer like Quad Graphics, who in turn prints the insert and then distributes it to many markets. This process starts well before the paper is distributed to newstands and homes - as much as two or three weeks in advance. With a full page or smaller (or a spread, two facing pages) ad, the digital media is sent to the paper or magazine around 24 hours before the publication goes to press.
Large printing companies like Quad and Brown have very strict confidentiality agreements for their workers. They are compensated well, screened well, and have never been openly accused of sharing this type of information with outside workers - their reputations ride heavily on this Instead, it is highly probable that the theft originated with someone inside each of the companies who had access to the pricing as the inserts were being created.
I confirmed this with our production manager who once worked for a national retailer that did Black Friday inserts - she also suspected people inside the companies were responsible for the initial leaks. She knows from firsthand experience that people rushing to prepare holiday ads are often disgruntled and/or overworked and more likely to make mistakes or blatent confidentiality breaches.