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Using Neuromarketing to Sell Products

Posted by michael on from the you-know-you-want-it dept.

Cyan Peppa writes "Marketplace on CBC, that's a Canadian station for you Americans, had an interesting story on neuromarketing tonight. '...Neuromarketing uses traditional neuroscientific methods to determine the drivers behind consumer choices. Using magnetic resonance imaging (MRI), researchers map brain patterns of participants, to reveal how they respond to a particular advertisement or product. This information can be used as the basis for new advertising campaigns and branding techniques...' Now, I'm no genius, but isn't something like this wrong? Personally, I don't like advertisements tapdancing on the chest of my own free will...What do you think?"

8 of 382 comments (clear)

  1. FP by Anonymous Coward · · Score: -1, Offtopic

    In Soviet Russia, aw, fuck it...

  2. PHAT! by Anonymous Coward · · Score: -1, Offtopic

    You could sell Linux CDs like this even though they are free. It seems like a boon for cash strapped Open Source companies.

  3. I don't know... by mschoolbus · · Score: 0, Offtopic

    ...something about Canadians, no news here =P

  4. Sad news ... Stephen King dead at 55 by Anonymous Coward · · Score: -1, Offtopic


    I just heard some sad news on talk radio - Horror/Sci Fi writer Stephen King was found dead in his Maine home this morning. There weren't any more details. I'm sure everyone in the Slashdot community will miss him - even if you didn't enjoy his work, there's no denying his contributions to popular culture. Truly an American icon.

  5. See, now you won't laugh anymore... by Anonymous Coward · · Score: -1, Offtopic


    You see, my tinfoil hat protects me from those subursive mind altering signals. Now that you find out that It's being activly used against you I get to laught at you!

  6. In other news... by Anonymous Coward · · Score: -1, Offtopic

    ...BSD is dying

  7. First Post! by Anonymous Coward · · Score: -1, Offtopic

    FP, suckers!

  8. Re:1812 by mschoolbus · · Score: 0, Offtopic

    Don't forget that we won the war of 1812 against you yanks (in less than 24 hours at that). MuuuuHAHAHAHAHA

    And you post this as an Anonymous Coward, great...