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Tokyo Macworld Canceled
jlechem writes "Wired is running a story about Apple pulling out of Macworld Tokyo. It seems they decided to pull out quietly several months ago. And once they left all the major Apple Developers followed, and IDG canceled the show due to 'lack of exhibitor interest.' Macworld Tokyo is the biggest gathering of Mac fans in the world. Although the three-day show draws about half the exhibitors of U.S. shows, it attracts double the number of visitors, about 190,000. Traditionally held in March, the Tokyo show has run for the last 12 years. After their threat to ditch Macworld Boston, you have to wonder why Apple is pulling out of these expos?"
i think it's pretty obvious why apple has decided to nix it's mac worlds, now that apple has OS X out the door, it doesn't need mac worlds to sell it, planned obselecence should do that nicely. starting around 2000, people started catching on and letting other people in on the big secret: don't buy hardware in the month(s) before macworld, you're gonna get screwed. mucho true. apple's hardware sales slow to a trickle, and then gush once new hardware is released, making it so that there's a ton of spare inventory laying around they have to sell almost at used prices. this is bad buisness. so they're getting rid of announcing new hardware at mac worlds, and more or less randomly announcing things as they come to frutition. i suspsect this makes hardware design deadlines more flexible, allowing for smarter and better designs also. the new iMac was the last big macworld announcment, the eMac was the first big non Macworld announcment.
moox. for a new generation.
Macworld Tokyo is the biggest gathering of Mac fans in the world.
was
Although the three-day show draws about half the exhibitors of U.S. shows,
drew
it attracts double the number of visitors, about 190,000.
attracted
"And like that
Apple's biggest problem, and what I believe is the reason for them pulling out of these trade shows, is simply that they can't keep up - ie produce new stuff worthy of the expense of attending the show, putting on a presentation, meeting strick show-time deadlines, etc.
Here's why in one word: Motorola
What Apple should have done is made one big fancy switch all at once. In other words, they should have gone with a new processor producer *before* they started coding OS X. That way, software producers who would have had to re-write the code for the new OS anyway could also take into account the new processor architecture.
Right now, unless someone else (likely IBM, but when?) can produce the PPC chips, Apple is stuck with Motorla and their craptastic ability to produce new, faster processors. Sure, OS X screams on a dual 1.25 GHz system compared to the 450 MHz I'm running right now, but Windows 2000 also screams on a 3.0 GHz system when compared to a 1 GHz system.
The point is, Apple can't switch to a new architecture now as it would mean software producers would have to once more re-write software they just re-wrote for OS X, and those who haven't gotten that far yet would be back to square one. This is, in short, a problem.
Furthermore, Apple's own 'Think Different' ideaology might be turning around to bite them in the ass. Here they are, presenting this new OS to Windows users and saying "Switch. We're different. And better. And we'll give you cool stuff." But people have short attention spans. If Apple doesn't put out new/cool stuff on a really regular basis, people wonder if Apple is still inovating.
I don't think any what I just wrote is clear. Sigh...
Ack!
Apple has not given its employees a pay raise in 2 years. They just laid off a few people.
They are cutting all unnecessary costs.
The internet is taking away from the importance of expo's, as are the Apple Stores.
Apple is as active as ever with the events that count, events that my company helps manage. They sponsor many of the O'Reilly events, as well as (for example) the recent Macromedia DevCon in Orlando.
Apple's quite generous with the hardware at these events, rivalling the amount of equipment found in the largest tradeshow booths.
This, and the fact that Comdex is on the skids (how's CeBit doing?), really just points to the fact that vendors everywhere, Apple included, are realizing that the best way to reach real customers is through smaller, targeted, developer-oriented events.
There was a lot of talk after the last Comdex that trade shows may be dying all together. Since the main purposes of the trade show have always been announcements and demonstrations, the internet has made a major dent in their usefulness. Tech companies used to use the shows to band together their announcements. The release of several products at the same time increased the odds of tv airtime. Now, with specialized media and a 24 hour news cycle, there isn't as much a need for it. In fact, its now better to announce a product during a dry spell in the news week.
As someone who has been a marketing droid, tradeshows are not an effective use of marketing money when you brand is well established - it doesn't tend to generate new leads or customers because most of the people that go are already existing (in Apple's case, also loyal) customers. A marketing investment *should* translate into sales, immediate or repeat (this is the post .com era, right?).
There can be post-sales value in a "user group" sense but there are often better ways to sustain customer loyalty, particularly for commodity products, which PCs including Macs have become.
JGski
In some article involving a ranking member of IDG, a conference call/phone conversation with Steve Jobs is quoted or paraphrased saying that he didn't know if he could make enough new product announcements twice a year to warrant two major US expos. Sounds reasonable enough.
Another reason why the expos are a hassle for Apple is people read all the rumor sites and expect ridiculous products (I've been waiting for a 2Ghz G5 for some time now.) to be released. When they aren't released, customers get pissed and blame Apple. It's a joke. One rumor site (I don't want to give them advertising.) once posted an article about a possible join effort between Apple and Lucent to produce a wireless product. The source? A Lucent commercial that shows people using Mac's. It's no wonder Apple lets their lawyers loose on these guys.
Now if only Mr. Google would help me find that darn article...
It takes ignorance to run a mac, it really does... they are (as compared to a PC): 1.) Expensive 2.) Perform poorer @ most things 3.) Not upgradable 4.) Software is becoming more and more limited ..
I can't believe I'm responding to such an incredibly blatant troll. Oh, well, here's the answers to your questions anyway: 1.) Yes, Macs are more expensive. If you buy your computers based on price alone, don't get one. 2.) Their CPUs are currently slower than x86 CPUs, also. That has absolutely jack to do with being "better" at "most things" (my poor slow G4 probably burns DVDs at 1.15x the rate your PC does ... big deal). 3.) Pure crap, what is "unexpandable" about PCI and AGP slots, SDRAM, FireWire/USB/Bluetooth and CPU upgrade cards? Where are you getting your "information?" 4.) The software is actually becoming less and less limited. MacOS X runs basically everything Linux does ... plus lots of real-world apps that Linux doesn't, like Office, Photoshop, games, etc. Of course Macs have less software available than Windows ... but I seem to be doing fine without Bonzi Buddy and Deer Hunter 3, thank you.
i fail to see the reason to be running a mac? Am i alone here?
Evidently you are. Seriously, if you don't see the advantage in running a version of Unix with a REAL usable interface and major commercial application support, then don't worry about it, they're not for you. But the rest of us are doing just fine with ours.
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