Kiwi Geeks Seek Domain

Codeine writes "A group of professional Internet engineers and technicians from New Zealand are following the published procedure to obtain the delegation of GEEK.NZ from the NZ Domain Name Commissioner (DNC). If successful, GEEK.NZ would be New Zealand's twelfth second-level domain."

Comments

Re:Ummm....?

[muzzmac]

Like the world gives a crap about 1/2 of the US centric stories posted here.

Not cool... *sigh*

[SlashChick]

"One of the press releases on the linked page answers 'why?'."

You know, some people bang their heads on the wall when they see bad code. Others get really frustrated when they see bad design, or bad grammar, or any number of things.

I get frustrated when I see a project whose founders obviously think is "cool," but which completely fails to answer the question "Why should I care?"

Obviously, you found that answer, and you certainly did better than I did.

I read the Slashdot summary, which completely failed to answer the question "Why should I care?" Then I clicked on the link, which also completely failed to answer that question. It's really frustrating to see the pertinent information on the site buried in a freakin' press release that very few people will ever read. (I mean, I'm guessing you clicked on the press release as sort of a last resort, and it's certainly not the place where most people would go to find out why this project is cool.)

The lesson I would like other geeks to learn from this article is damn, people, if you're doing something cool, put it in bold type on your front page! Say "We are here because we want to kick some ass. We're going to kick the ass of the domain name commissioner because we want to try out the latest cool geek technologies and this is the best way for us to do it! Hey, JOIN US! Help us out!"

The first rule of sales is that you have to convince the prospect that your product matters. This holds true whether you're selling encyclopedias door-to-door or whether you're trying to convince your boss to fund the purchase of new server equipment! Unfortunately, geeks have this tendency to throw out facts and just hope that people make the connection between those facts and their product being awesome. It really comes to light in a situation like this, where 95% of the audience doesn't know anything about New Zealand's domain structure or why a new second-level domain is a ground-breaking, earth-shattering, AWESOME achievement! That's why almost all of the posts here have been either "Huh?" or "Why should I care?"

As much as you may hate sales; as much as you want to believe that the facts will speak for themselves... take this article and the responses to it as a reason why they won't. Next time you're trying to convince someone that they absolutely should go with Linux, or that they absolutely, without a doubt, should use this piece of awesome software for their projects, answer the question that they will always think of first: "Why should I care?" If you can answer that, you've won half the battle.

If you can't answer that, and you try to just throw out facts and hope that they speak for themselves, you'll get the same response that these guys got...

"Huh?"