Optical Camouflage
Mike Siekkinen writes "This optical camouflage project is pretty interesting. It contains three videos demonstrating it in action. Basically they overlay a video projection of what the background behind the object to be camouflaged looks like. So if you were standing in front of a book shelf an image of the portion of the bookshelf you are blocking would be projected on to you. The results are probably better than you would expect."
I guess it might be sort of like a dim flashlight hitting a bicycle reflector at night, you only see the reflector lit up.