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Gateway Puts Wasted Cycles to Work
f. liszt writes "Gateway will be offering for sale to corporations the processing power available from networked display PCs in their stores -- seems like a logical enough idea."
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I'd understood Gateway's stated business goal as being "get back to the basics" of what made them popular: targeting the consumer, and focusing on direct sales. I'm not clear how either seeling cycles to corporate clients or continuing its stores fits into that. Perhaps this is a way to subsidize their stores.
I'd think it'd be more interesting to see them do some serious research into exploiting this type of service. Lord knows that hardware R&D is dead.
Like, what about selling this as an on-demand service to consumers? What about this as a distinguishing factor for people into video editing or rendering? Those aren't necessarily lossless applications, IMIO (in my ignorant opinion). It'd be cool to be able to have an on-demand render farm for small-budget indie movie releases, no?
It's already been tried. Several companies have come and gone trying to sell distributed computing. The secret is: there's no market for it! None! It's been tried and has failed. Any company that needs serious crunch power already has it within their own organization. Hell, shitty little Intel chips can do much more than the average PC user will ever need 'em to do. Universities occasionally need more power for esoteric physics problems, but they can't afford to pay. Hell, even SETI@Home couldn't even get enough data in fast enough to be processed. I can't imagine that there's that much demand out there for something like this, if any.
The software is push-based, just like the software you can download to participate in our global research projects. Unlike many other distributed computing clients though, ours has the ability to update itself, which greatly reduces administration overhead.
Also, although the client software normally operates independantly in a push-based manner, it is possible to do MPI as well, it just has to be coded as part of the actual application software.
A few years ago, there was a company named Jostens that examined their IT costs. Jostens is in the class ring business. If you've got a high school ring or college ring, chances are that you bought it from Jostens.
Anyway, somebody at Jostens took a look at their IT department and had a brilliant idea: everything these fools in IT did came out as a debit somewhere on the company spreadsheet, so why not try to turn that around? Make those slackers earn their keep? So, Jostens became a class ring AND consulting company.
I said this was to be a tale of woe and heartbreak, and I did not lie to you. Jostens found that the consulting business was MUCH different than the class ring business, and that they weren't any good at it. Jostens lost a lot of money, and their silliness was splashed across papers such as the Wall Street Journal. So, Jostens learned the hard way that sometimes what accountants like to call a debit really isn't such a thing at all. Many manager types learned for the first time that IT adds value to an organization and that domination of the class ring market doesn't automatically mean success in another market.
So what does this have to do with anything? It seems to me someone at Gateway took a look at their accounting spreadsheets, noticed that the company owns a lot of PC's that aren't being used for ANYTHING. All they do is sit in the stores, and cost money. Bright idea: let's actually USE those computers for something - make them earn their keep! The rest of the Gateway story doesn't need to be related here. Essentially Dell lives happily ever after.
If tits were wings it'd be flying around.