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Apple Hawks Madonna iPods

Posted by pudge on from the no-doubt-you-have-mp3s-at-your-beck-and-call dept.

danamania writes "Apple's latest promotion is a gimmick with Madonna, Tony Hawk or Beck's signature, or a No Doubt logo, on an iPod. It seems Apple's really pushing the iPod as a too-cool fashion accessory as much as a too-cooler MP3 player... is Maddie's signature worth an extra USD49 over the standard iPod?" Instead of $50 for the engraved signature, you can spend $20 to print "Madonna's Signature" in beautiful Helvetica.

7 of 349 comments (clear)

  1. Re:Hawking? by l1gunman · · Score: 4, Informative

    Nope... guess again. The use of "hocking" as you suggest refers to leaving something with a pawn broker in exchange for a "loan". Derived from one of its meanings as "last resort". Hawking means, among other things, peddling, usually accompanied by a loud noise or shouting. Sheesh, don't any of you guys read anything besides slashdot! ;-)

  2. None of you understand this by Anonymous Coward · · Score: 5, Informative

    I'm posting this anonymously to protect my job. Not that they'll fire me or anything, but why risk it?

    For several years, we (Apple) have been working on ways of customizing computers and electronics. It all started back in the Power Mac Cube days, when we were looking into new injection molding processes. That worked okay, but we got a lot of flak from customers who thought the mold lines in the plastic looked like cracks.

    Now we're looking at custom laser engraving, trying to figure out ways to get the cost down to less than a dollar per square inch. The idea is that you will be able to order your laptop with anything at all engraved on the surface: your name, a logo, a picture of your kids, whatever.

    This little promo is just some of the runoff from that work.

    Oh, and incidentally, Apple isn't doing this for the money. I don't want to say anything else too specific, but there's more going on between Apple and these artists than just this. Expect to see more interesting things in the coming months.

  3. Only $20 by mattvd · · Score: 4, Informative

    Actually, it looks like you get $30 off at checkout.

  4. Re:RIAA and such by Anonymous Coward · · Score: 1, Informative

    I don't think Madonna has any copy protected cds, but No Doubt does, check it out: http://www.fatchucks.com/z3.cd.html

    interesting nonetheless

  5. Apple's long history of 'celebrity computers' by redherring22 · · Score: 2, Informative

    Remember the Apple IIgs, which had Steve Wozniak's "WOZ" signature on the box?

    </apple geek nostalgia>

  6. Re:One iPod to Rule Them All by Anonymous Coward · · Score: 0, Informative

    sweet jesus, that's pathetic. your friend should take his own life immediately.

  7. Re:Increased value? by Anonymous Coward · · Score: 1, Informative

    Ooopsie, Madonna IS her real name. Madonna Louise Veronica Ciccone.