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IAB Recommends Larger Web Advertising

Chicane-UK writes "Popups, flash adverts, full screen adverts and all the other methods of internet advertising that make our daily drag through the internet have been deemed not effective enough. The solution, according to the Interactive Advertising Bureau is the new Universal Ad Package which comprises a new 'large advert' and three other in page advert templates. Read their press release here. I know I for one am sick of internet advertising of this type - banners were just about right for me." For some reason advertisers never come up with new, smaller advertising formats. There's also a story on AdAge.

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  1. Mozilla's Bannerblind by BlueStreak · · Score: 4, Informative

    If you have Mozilla, I highly recommend you install Bannerblind. I've been using it for many months and it does a great job of removing adverts!

    The way it works is that, when you finish downloading a web page, it goes through the downloaded page and removes images of a specific height & width (for both GIF and Flash ads). It works well since all ads are of a specific size.

    In my experience, it rarely remove a non-advert and if it's a nuisance for a specific page, you can easily turn it off.

    The actual removal of the image can either force your page to reformat or to leave it as it is, with the image space blank (I prefer the former).

    Also, you can add/remove image sizes so it's easy to keep up with new formats.