Google vs. Evil

wideangle writes "'The world's biggest, best-loved search engine owes its success to supreme technology and a simple rule: Don't be evil. Now the geek icon is finding that moral compromise is just the cost of doing big business. Take Brin's decision to refuse all alcohol and tobacco advertising. The fact that Google accepts advertising for adult content sites is an intriguing commentary on Brin's morality: Cigarettes and booze are evil; porn is not. It's a policy that would become progressively harder to defend were Google to go public.'"