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Yahoo Buying Inktomi

Posted by ryuzaki0 on from the present-tense dept.

soldack writes "Byte And Switch has a story about Yahoo buying Inktomi. I imagine they will stop using Google. What does this mean for both Google and Yahoo? How much of Google's traffic came from Yahoo? How much is going to come from AOL using Google?" markpapadakis adds a link to CNET's story on same.

4 of 180 comments (clear)

  1. This won't make Yahoo stop using Google by seldolivaw · · Score: 5, Informative

    Google's pagerank algorithm suite is unmatched for searches "in the wild". It uses links between pages to work out search relevance. However, that algorithm is totally inappropriate for providing search within Yahoo's own categorised database; Inktomi's engine is precisely suited for such a task. Yahoo has been using Google and Inktomi's search tech for external and internal searches, respectively, for a while now. I see no reason for Yahoo's buyout to change this. I imagine Yahoo would buy Google too, if it could.

  2. Ideas by mugnyte · · Score: 5, Informative

    Inktomi's current customers

    Yahoo would be well-served building a cross-reference ranking from Google + Inktomi's results. Most of my searches are quite pointed anyway though, so I'm not sure how this could be improved.

    Go try the Hotbot or MSN searches yerself. This may well be the future rankings on Yahoo results.

    As a trial, I searched for "Oklahoma Dry Spell" and although there was one coinciding match in the top 2, the rest were completely different. It seems Inktomi is a bit more relaxed for inclusions. (14,888 vs Yahoo's 12,800).

    For one of the myriad of search engine reviews comparing (roughly) Inktomi and Yahoo/Google, see this page

    mug

  3. MOD PARENT DOWN -1 Overrated by LostCluster · · Score: 4, Informative

    Parent note is disinformative.

    What was sold was the enterprise search software tool, not the general search engine database.

  4. The reason they bought Inktomi by esconsult1 · · Score: 4, Informative
    The reason why they bought Inktomi, is because of the revenue that can make from it.

    Inktomi sells inclusion in their results to paying customers. Many results that you normally click on in MSN or other Inktomi distribution partners cost money to the advertiser (about 10 cents each click and up).

    To be fair to Inktomi, while they charge for inclusion, your site is still ranked for relevance, so there is no guarantee that your paid links will filter to the top of a search. This is all a Cost-per-Click (CPC) model, or a one time fee for inclusion over a set period of time.

    How does this affect Google?
    Remember that Google makes their money from search distribution and their sponsored listings. In the short term, it hurts Google a little bit, because they won't be getting paid from Yahoo for that distribution, if Yahoo decides not to use Google in the future. In the long term it does not matter much, because Google's long term revenue model/strategy is the Sponsored Listings (which are being shown at AOL and a variety of their partners ), which Yahoo was not displaying at all. So even if Yahoo were sending 1 billion searches over to Google, none of those are monetized at all.

    How will this affect Yahoo?
    Over the long term, Yahoo will make more money from this deal, than by using Google's results, because many of the clickthrough's in their standard search (again.. if they use Inktomi instead of Google for that), will provide some CPC revenue for them. They basically want to monetize the standard search results, and the Inktomi acquisition will help them to do that.

    --

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