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Ring Tones Will Save the Music Industry
tabdelgawad writes "Well, not quite, but according to Jay A. Samit, senior vice president for new media at music label EMI Group PLC, quoted in this Washington Post article, "This is huge. This is the largest growth area for music companies and our artists". The article goes on to prove two facts we already know: that the music industry is greedy (already asking for a bigger slice of this pie!) and that the porn industry is a prime innovator in marketing and technology :-)"
From the article:
... Hm. Hey, so anyway, did you watch Friends last night?..."
Approximately 50 percent of Europeans under the age of 30 have downloaded ring tones, according to Stonefield, who believes the U.S. market is ripe for similar growth. "There is no way that kind of distribution is going to be held back; it is a real social trend," he said.
Yes, it is a social trend, but not a U.S. one.
Most of the fads we see tend to have some obvious -- if obnoxious -- logic to it. Macarena? Catchy and annoying as all get-out. Pokemon? Competition, community, kids running around saying dumb things (which is precisely what kids are supposed to do). Micro RC cars? Cute and disturbingly entertaining to everyone but our employers and cats. I could go on for quite some time but because I wish to annoy you, the gracious reader, as little as possible, I'll get right to the point.
What do frickin' ringtones offer?
"Oh, hey! Cool, Rock Me Amadaeus as a ringtone! Sweet!
This is not a U.S. phenomenon and it won't ever be a U.S. phenominon. I'm not trying to imply that the United States is somehow more sophisticated, I'm suggesting that Americans tend to view cellphones ringing about as enjoyable as listening to a car alarm going off. And not because they're boring, monotone and tedious, either. We dislike the phone because it represents an interruption, rendered jarringly, like an audial ICQ popup (though I'm told they don't do that anymore).
Again, from the article:
"This is huge," said Jay A. Samit, senior vice president for new media at music label EMI Group PLC. "This is the largest growth area for music companies and our artists."
This is a sign that companies are literally scraping the bottom of the barrel, not the bleeding edge of the Next Great Thing.
My
Limekiller
I'm slowly veering off on a tangent, but I think I'm actually impressed with the music industry - haven't decided yet whether or not that's a good thing. Now that technology can make music free (and available), why not make it omnipresent as well? Commercially, music is already tied to fashion and social identity. What about a signature song that uniquely identifies you? Sure, you can put it on your cell phone...or better still, what if *your* song played every time you called someone else? (Throw this onto other suitable appliances as you will.) For me, someone who wants to be accompanied by a walking bass line at all times, this would be a perk. If you had the money, you could even pay someone to write you that special, identifying song. Maybe the musicians and techno geeks out there should get a piece of this - I'd love to write my own ringtone and put it on my phone, and I doubt I'm the only one. Offer the wireless companies this customization at a less exorbitant rate than the RIAA would, and you'd have a pretty nice offer.
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Legally, maybe; morally, definitely not piracy.
This idea was invented by Shampoo.
Now I believe that one of the specific "fair use" exclusions to copyright is for reporting purposes.
:-)
In such cases of course, the excerpted piece of otherwise copyrighted material must only be a small percentage of the original work.
This allows one newspaper report to quote a few lines from a competing publication without fear of breaching their copyright.
So what's wrong with the claim that turning 10 seconds or so of a top-40 song into a ring-tone isn't also covered by this "fair use" exclusion because it's only a tiny percentage of the original work and it's *reporting* that someone has called your cellphone?
It would certainly be an interesting sharkfight if someone decided to test it out in the courts