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New Amazon Patents on Content Personalization

Posted by chrisd on from the if-you-are-not-cmdrtaco-click-here dept.

theodp writes "Defending its decision to concoct recommendations to steer customers to buy items at Amazon's new Apparel Store, a spokeswoman said Amazon "felt it would be evident to people that since the store was so new, we wouldn't have the transaction history to create database similarities." But in this just-published patent applicaton, Amazon earlier told the USPTO it's able to use product viewing histories to determine the similarity or relatedness between products for which little or no purchase history data exists. So which claim should you believe?"

4 of 88 comments (clear)

  1. new slogan... by acehole · · Score: 4, Funny

    'Amazon.com - we don't make a profit so we'll take yours instead' (Patent Pending)

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    Be you Admins? nay, we are but lusers!
  2. "People who wear clothes buy..." by shoppa · · Score: 5, Funny
    Whenever I've visited Amazon in the past month or so they've been pushing their apparel store on me, with recommendations wrapped in:
    People who wear clothes buy...
    Clearly, the've been able to assume from my past book purchases that I wear clothes! Quick, patent it!
  3. Re:Yes, you can predict from books & cds to cl by RebelTycoon · · Score: 5, Funny

    Isn't it obvious that if I buy a book about God and Spirtuality that I am also interested in Anal Sex, which would mean that I am also interested in ...

    Assless Leather Chaps

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    Tournament Management Online &

  4. This explains so much... by 3ryon · · Score: 4, Funny

    This explains why, when I view a book like The Selfish Gene (on evolutionary biology) Amazon gives me a recommendation like this:

    People who bought The Selfish Gene also bought:
    1. Clean Underwear from Target.

    No, I am not kidding.

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    Kind thoughts do not change the world