New Amazon Patents on Content Personalization

theodp writes "Defending its decision to concoct recommendations to steer customers to buy items at Amazon's new Apparel Store, a spokeswoman said Amazon "felt it would be evident to people that since the store was so new, we wouldn't have the transaction history to create database similarities." But in this just-published patent applicaton, Amazon earlier told the USPTO it's able to use product viewing histories to determine the similarity or relatedness between products for which little or no purchase history data exists. So which claim should you believe?"

Comments

alternatives...

[bob@dB.org]

for those of you who (like me) dislikes amazons use of patents, show it by buying your books elsewhere. two good examples of elsewhere are:

from europe: www.bol.com

from the us: www.barnesandnoble.com

time to put your money where your mouth is, of something to that effect...

Solution? Don't buy at Amazon

[corebreech]

For instance, the Tattered Cover is a great place to buy books on the Internet.

While Amazon does everything in their power to relieve you of choice, the Tattered Cover actually stands up for your rights.

Make Bezo get a real job.