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New Amazon Patents on Content Personalization
theodp writes "Defending its decision to concoct recommendations to steer customers to buy items at Amazon's new Apparel Store, a spokeswoman said Amazon "felt it would be evident to people that since the store was so new, we wouldn't have the transaction history to create database similarities." But in this just-published patent applicaton, Amazon earlier told the USPTO it's able to use product viewing histories to determine the similarity or relatedness between products for which little or no purchase history data exists. So which claim should you believe?"
Amazon does have the technology to recommend items without customers having bought them in the past. They use product viewing history to do this.
In a new store such as Amazon's Apparal section, they don't have the transaction history OR the product viewing history, so they can't accurately recommend products to viewers.
I agreee that maybe they shouldn't be recommending products at all if they have no basis for their recommendations, but their patent doesn't conflict with their policy on Amazon Apparals. Basically, their patent is to allow them to recommend products to customers who haven't BOUGHT anything, but have just browsed through the store enough.
mailto:<?=implode("@", array("chris", implode(".", array("php", "net"))))?>
for those of you who (like me) dislikes amazons use of patents, show it by buying your books elsewhere. two good examples of elsewhere are:
from europe: www.bol.com
from the us: www.barnesandnoble.com
time to put your money where your mouth is, of something to that effect...
Acts@core.mailboks.com Acrux@core.mailboks.com Adam@core.mailboks.com Adar@core.mailboks.com Ada@core.mailboks.com
'Amazon.com - we don't make a profit so we'll take yours instead' (Patent Pending)
Be you Admins? nay, we are but lusers!
Look it all depends on how complex your model is.
Did you buy P.Diddy's CD? Maybe I'll try to sell you something from his line of clothes.
Did you buy a book about basketball? Some red Michael Jordan Boxer shorts and some clean socks.
Did you buy childrens books, toys or CDs? It's Ladybug bug boots for you.
Have you bought anything about Linux? Clean underwear.
Does it matter if they made the recommendations up or not? No. When I ask the waitress for a recommendation for the fish or the steak, I get upset when she asks me for a detailed description of my tastes.
Amazon is a business. If it helps to tell the truth to the patent office. They will. If it helps to shade the truth. That's what the lawyers are for. Same on the PR side.
Molehill!
salesman I can patent watching my customers browse and trying to get them to buy things based on what I observe them looking at?
Man, am *I* going to clean up. Every salesman in the universe who's even vaguely doing their job is going to owe me a royalty.
Hell, I might even be able to afford paying the royalty on the P&B sandwich I have for lunch now.
KFG
in this just-published patent applicaton, Amazon earlier told the USPTO it's able to use product viewing histories to determine the similarity or relatedness between products for which little or no purchase history data exists.
So which claim should you believe?
It doesn't take a 100% sample to predict the direction a population will take.
I have been pwned because my
For instance, the Tattered Cover is a great place to buy books on the Internet.
While Amazon does everything in their power to relieve you of choice, the Tattered Cover actually stands up for your rights.
Make Bezo get a real job.
Is this truly the only Earth I can live on?
Man, this has just got SO out of hand... Time to line up all those marketers against the wall.
Kill, kill. Kill, kill, kill the marketers.
Il n'y a pas de Planet B.
Isn't it obvious that if I buy a book about God and Spirtuality that I am also interested in Anal Sex, which would mean that I am also interested in ...
Assless Leather Chaps
Tournament Management Online &
Sure, we all hate ads. But when you're actually in the market to buy stuff, wouldn't you rather have relevant ads?
Instead of bitching about the mendacity (they're a .com!) the chilling implications for privacy (oh no, I bought Dianne Wynn Jones, J.K. Rowling'll kick my arse!) or the fucked up patent system (tell your elected representative, we already know), could we not rub our collective brain cells together and try and come up with ways to make this work for our benefit?
For example, more optional steering. Instead of just dumb feeding of ads, why not use the interactivety for mutual benefit? What if there were a little button beside each ad, saying "Not interested" (you don't need an "interested", that's the clickthrough). That way you could at least tell them about ads that actively piss you off (X10?) so that they're not just burning bandwidth. Anyone got any other ideas?
If you were blocking sigs, you wouldn't have to read this.
Amazon patented "How to generate buzz & free publicity on SlashDot" Forget Amazon's patents... I want to be Pattin' an Amazon!!
When it recommends clothing to you it says "Customers who wear clothes also bought:". Of course the recommendations are not personalized! If you've seen them on a page, it's very obvious that they're not tailored to you. This isn't some kind of big conspiracy, and yes idiot submitter they can have it both ways. The law doesn't say, "if you have a patent you have to use it all the time."
Wow, it must be an especially slow day for such an obvious troll to make the front page. I'll humor you: The patent describes their usual recommendations system (which works pretty well, generally.) The apparel "recommendations", like "clean underwear" were a tongue-in-cheek means of introducing a brand new store to their customers. The two concepts are not mutally exclusive.
This explains why, when I view a book like The Selfish Gene (on evolutionary biology) Amazon gives me a recommendation like this:
People who bought The Selfish Gene also bought:
1. Clean Underwear from Target.
No, I am not kidding.
Kind thoughts do not change the world