Hollywood's DRM Agenda Moving Forward
risingphoenix writes "The New York Times has a story about the progress Hollywood has made putting Digtal Rights Management in the marketplace. The story focuses on what technology is currently in place; what the next moves, technically and legally, are for the industry and how consumers are being affected by Hollywoods power grab."
The only address I could find is letters@nytimes.com which will be directed to the letters editor (duh) but perhaps one could try amy.harmon@nytimes.com or a.harmon@nytimes.com or some other variation.
If anyone *does* find her direct address, pls post.
While the economy and stock markets struggled, 2002 was a golden year for the silver screen. Thanks to blockbuster hits such as Spider-Man, Harry Potter, and Lord of the Rings, ticket sales hit $9.3 billion worldwide, a remarkable 13% rise over 2001's then-record receipts. So much for claims that piracy threatens Hollywood's livelihood.
decently done article, not toooooo long
"It is a greater offense to steal men's labor, than their clothes"
Why? Because digital video production is getting pretty cheap these days. Music production is even cheaper. The more Hollywood cracks down, the more opportunities there will be for grassroots art produced for love instead of money, or for tipping and Street Performer systems.
If Hollywood wants to abandon the most effective marketing system ever invented, I say let them!
Congratulations. Unlike the greedy little so-and-sos in Hollywood, you are thinking clearly, and have identified the core problem. However, to get to the beginnings of a solution, you need to throw out a few more assumptions.
Consider the reality of computers and digital media. Computers are machines that, among other things, make perfect copies of digital information. Indeed, computers as we understand them would not be able to function without this ability. Because of this, every computer is like a completely independent factory, fully capable of churning out artifacts identical in quality and characteristics to that of a "manufacturer." Thus, everyone who owns a computer possesses their very own fully-operational factory, which may be turned to whatever purpose its owner wishes. The distinction between a "user" and a "manufacturer", therefore, ceases to exist; all users are likewise manufacturers.
These characteristics have always been true of computers, nor have they ever been secret. Now, given this cold, hard reality, what kind of cretin would create a business model fundamentally based on their company being the sole source of manufactured artifacts, given that all their "customers" are also manufacturers?
It's a mug's game from the word, "Go," and anyone who tells you different has designs on your wallet.
The "solutions" proposed by Hollywood attempt, from a technological point of view, to establish themselves as a sole source -- the only operating factory. To do so, they would need to eliminate all the other factories that aren't theirs, and they propose to do this through Digital Restrictions Mechanisms, eliminating their customers manufacturing capabilities. But to eliminate that capability would be to destroy computers as we know them today. This is why computer scientists and professionals have been laughing in Hollywood's face every time they've raised this issue:
Computers and digital media -- by definition -- come with manufacturing (copying) abilities. You can't eliminate copying without destroying the very computer you're trying to harness.
(Hollywood seems to think that Silicon Valley's inastringency on this issue is born out of politics or petty personality conflicts (since that's the sort of game Hollywood plays all the time). It's not. What they want was proved impossible by Turing decades ago, but they don't get that. It's difficult to explain to someone illiterate in math that 2 + 2 does not and never can equal 5. "Just change the value of 2," they say. Well, then it wouldn't be 2 anymore, would it? ...I digress)
So. If we accept that eliminating all the competing factories out there is Just Not Going To Happen -- that you can never realistically be the sole source of any artifact -- what can you control? What scarce resources do you still control that can't (easily) be taken from you or diluted?
I don't have a complete answer yet. ("WHAT!? I read that whole rant for nothing!?") However, I am firmly convinced that a lasting, workable solution will be founded on giving you control of your time and your reputation. The core idea is that you will build a reputation for yourself -- say, by releasing little code trinkets on the net -- that will draw people to you seeking your expertise. Once done, you charge them for your time, which is still a scarce resource that can't be copied by computers.
The reason I feel this will be important is because I foresee that, one day, physical objects will become as easy to duplicate as digital objects. When that day comes, if we haven't worked out a new socio-economic model that acknowledges and permits free copying to exist, we are fscked. Think Global Civil War-level fscked. You think BMW's just going to let you make copies of their cars? Dream on, loser. It's not gonna happen -- unless they've been slowly weaned into the idea through the socio-economic model built around computers and digital media.
I do not have the Jeffersonian measure of wisdom required to design this new framework entirely on my own, which is why I encourage further discussion on the issue. But the bottom line is, computers have changed the rules. There is now a factory in every home, and scarcity is now a completely artificial construct. Every day we refuse to acknowledge this is another day that we've needlessly screwed ourselves.
Schwab
Editor, A1-AAA AmeriCaptions