25 Years of O'Reilly Books
wka writes "The year 2003 marks the 25th anniversary of publisher O'Reilly and Associates. O'Reilly has a site to mark the event. Readers can learn about the origin of the first animal covers in the time line, and read an anniversary message from Tim O'Reilly, stating his 'audacious' goal '[t]o change the world by capturing and transmitting the knowledge of innovators.'"
the story of o'reilly is one that could really be taken to heart by a lot of linux geeks.
they had and have a great product, but the first thing to come to mind is the animal cover. consistency and simplicity, combined with a superior product, make remembering that excellence simpler, and expand the brand and usage / sales.
the moral? KISS, of course, but also, keep it consistent.
go get it
O'Reilly's "Running Linux" (Welsh and Kaufman, authors) is one of my "must-have" books. I have 3 copies -- one on my desk at work, one on my bookshelf at home, and one at my girlfriend's place. (Just in case!)
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