What to Expect from Macworld Tomorrow
Steve writes "The Mac fellows at iThings.de have posted an entertaining read about what could happen on Tuesday at Macworld in San Francisco."
That's pretty good. Also at the top of the reading list for such Apple rumor satire is Crazy Apple Rumors.
Mr. Jobs is now the 'prophet,' the retail stores are 'temples,' his keynote addresses are 'worships,' and the 'believers' (aka 'fanatics') now sit in pews to listen to the prophet in his robes while he thumps his DVD 'bible.' What a bunch of hooey!
This is a case of multiple metaphors gone horribly wrong. One possible explanation: The Raelians have infiltrated Apple and inserted a clone for the real Mr. Jobs; they are now preparing to transport the believers off-planet.
Mr. Jobs should remember that by assuming the role of prophet in a new religion, he has opened the door to intolerance and war. When he begins to pass the collection plate, I'm outta here.
how people find this Onion-style hyperbole funny. It's low-brow humor marketed as high-brow humor, and as a result it's audience either puffs it's chest in an "I get it, I'm so smart" kind of way when there's nothing to get, or they believe that the stories are true and act accordingly. It's also rather formulaic and as a result doesn't take much creativity to produce a "news release"; just stamina to keep churning them out.
Oh well, nevermind. I'm curious to see what's going to be announced. Hope it's something spiffy, like a new color scheme. Or a phone or a new PDA. Or a two button mouse with a scroll wheel. You know, something that will "change the industry forever". But then again, I'm still waiting for the time travel function I was promised in OS8.
In mathematics, one does not understand things, one merely gets used to them.
--VonNeumann