160,000 Join Massachusetts Do-Not-Call List
MacAndrew writes "The Boston Globe reported that over 160,000 people signed up since the first of the year for the state's new do-not-call list, which imposes penalties as high as $5,500 per violation. Nonprofit and political calls are exempt. This list is being implemented well in advance of the proposed FTC national do-not-call list. Residents can sign up by mail, phone, or online. Mass. officials predict a third of the 3 million residential lines will enroll. Legal challenge from marketers appears likely, although the Direct Marketing Association helpfully lists state do-not-call registries. Click here for the DMA's side of the story."
I did a bit of telemarketing this summer (mostly calling people on a business's client list, so no death threats, please) and one night we were supposed to call people in Colorado, a state with a list much like this. We were told in the briefing: "It's too much trouble to get the list, so if people say they're on the list, hang up and don't give them your information. An occasional fine is cheaper than getting the list" So i don't think it'll have much effect until a lotta people get both caller id and the will to complain with the information.