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Wi-Fi Alliance To Brand Public Hotspots

Andreas Ehn writes "802.11 Planet writes: 'The Wi-Fi Alliance is launching a new program starting today to create a global brand for easier recognition of public access hotspots. The Wi-Fi ZONE program will also include setting a minimum standard of quality for hotspots before they can label themselves a Wi-Fi ZONE or display the ZONE logo.' Read the article here! It won't be cheap, however -- you'll be expected to pay $100 for a license to use the trademark for three access points at one location, though it will be free until March 2004. Or you could just stick to warchalking."

3 of 98 comments (clear)

  1. How does this differ from ... ? by HealYourChurchWebSit · · Score: 4, Insightful



    From a technology standpoint, can someone out there with alot of Wi-Fi experience reply back with how this will differ from products such as Joltage's apps that turn hot spots into instant mini-Internet service providers? Or HotSpottzz, who has creats wi-fi networks via strategically placed antennas? Or is WiFi Zone more this more like the peer-to-peer approach taken by SkyPilot?

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    --- have you healed your church website?
  2. bleh, such a stupid name... by autopr0n · · Score: 4, Insightful

    Well, who is going to pay $100 to offer a service for free?

    I guess this is probably going to go more towards pay sites, but if they really want to build a world of total wi-fi coverage, what they should do is build protocols that allow devices to see prices to get on the various Networks that surround them and allow for quick, instant payment for bandwidth used.

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    autopr0n is like, down and stuff.
  3. Couple of problems (at least): by uradu · · Score: 5, Insightful

    1. Stupid symbol. It contains no symbology suggesting wirelessness or radio, and it contains English words (and parts thereof). This is supposed to be an international symbol, so it should use graphics only. Just look at simple symbols like those for radioactivity or biohazards, they're extremely simple and to the point. What's wrong with an idealized graphic of an antenna and radio waves, plus some sort of hint that it's digital?

    2. If it's supposed to encourage more widespread adoption of WiFi, the fee will be a super-major downer for a lot of providers (especially in parts of the world where $100 still means something). Plus it sends the wrong signal (no pun intended), charging for something that is supposed to spread the gospel.