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Wi-Fi Alliance To Brand Public Hotspots

Posted by Hemos on from the making-sure-everyone-knows dept.

Andreas Ehn writes "802.11 Planet writes: 'The Wi-Fi Alliance is launching a new program starting today to create a global brand for easier recognition of public access hotspots. The Wi-Fi ZONE program will also include setting a minimum standard of quality for hotspots before they can label themselves a Wi-Fi ZONE or display the ZONE logo.' Read the article here! It won't be cheap, however -- you'll be expected to pay $100 for a license to use the trademark for three access points at one location, though it will be free until March 2004. Or you could just stick to warchalking."

3 of 98 comments (clear)

  1. well, look at it this way by cerenyx · · Score: 0, Troll

    if they label all the hotspots, it'll only draw more people to piss there, fart there, graffiti-se the area, and generally use it as a...means to vent frustration.

  2. Where are these things? by PhysicsGenius · · Score: 2, Troll

    I'm a reasonably technological person. I run Linux, I have a Mindstorms set, I get DSL. But I have never seen one of these "WiFI hotspot" things. Is it just for the uber-rich, LA/NY tech-set or what?

  3. You forgot... by JZ_Tonka · · Score: 0, Troll


    1) Create a brand
    2) Start calling it "approved"
    3) Complain to councils and goverments about "un-approved" networks that are causing interfernce.
    4) Get unapproved networks stopped.
    5) Ramp up the price.

    You forgot:
    6) ???
    7) PROFIT!!